Dear Friends,
Each one of us here, would have at some or the other time, shared our experience/s regarding a particular product/service, out here.
In an open market scenario where we have global brands viz. Apple i-phone, Samsung, HTC, Nokia, Sony et al, we also have the wannabes like Micromax, Lava, Canvas et al, which are cheap Chinese rip offs of the big brands and retail at much lower prices.
While there are no doubt, issues with the branded products as well, this write up is about the other wannabe brands. Micromax is one brand which has been lambasted in most fora on the quality, rather lack of, of their products. What do they do? They take on a major Hollywood star, Hugh Jackman as their brand ambassador!'Lava' has Farhan Akhtar endorsing it's products. What I want to ask them is "Wouldn't it have been so much better IF they had ploughed back the amount paid to HJ & FA, in improving the product quality and after sales? " The company will very well respond saying "It's our prerogative to do what we chose to."
Similarly, we have a host of e-commerce sites viz. flipkart, snapdeal, jabong et al. Last I read, the promoters of Flipkart took home Rs.4.5 cr annually last FY. My point is - are the 100s of bad reviews a competitors plant or is it that we Indians are gluttons for punishment that we will continue to patronise bad sites? Must be, else from where will they be able to generate these kind of revenues?
The regulars here, please join in/add/debate on the above observations.
Knowledge is power as in its absence, the rogue element laughs all the way to the bank!
Caveat emptor!
Rgds,
Vasu
