What is the first thing you do when you buy a brand new book? Fresh from the print? Smell it? :-).
I tried my best to catch up with technology and read books online, on mobile, and all possible software's that try their best to give the same feel of reading a hardcover or a paperback . But could not get past even 10 pages. I love books - in their original form, as a hard copy. The sense of holding a book, turning those pages, folding them, all adds up to the experience of reading a book. Does not matter if it is a novel or a technical book. It has to be a printed hard copy. And if it is a hardcover, nothing like it! Just till few years back I used to maintain a diary, not a digital one but one in which I can write with my own hands, in my own handwriting. As if, someday when I read those words back, I can exactly feel those words and relive those moments.
And though I read each word of the book, including the cover, whats written on the front cover, back cover, acknowledgments, reviews ( with an exception of appendix though ) little did I pay attention to the book's cover or its design; may be I was too caught up with the saying - do not judge a book by its cover, till I watched this TED Talk - Designing Books Is No Laughing Matter by Chip Kidd. It is amazing to know how interesting his job is in designing book covers. All he gets from the author is a set of words or few sentences that gives the gist of the book and he has to design a book cover that summarizes the book.
I read this 900 pages book by a Japanese writer - IQ84, whose book cover is also designed by Kidd. The title of course caught my attention and I solely picked this book for its title. I had already decided that I would buy this book, and went on to read few reviews to convince myself of my decision. I did notice its cover and its design till I watched this talk. I had not even opened the book jacket till date, for I was not knowing the art or thought behind it. How can one design a book cover & jacket that explains a woman living in an alternate reality - two parallel worlds?
How much work goes into packing words? Packing a story? And giving the reader that unique experience of reading it? Well, would I look at the book cover the next time I buy a book? Hell yeah! Time to go through my collection and spend sometime with the book covers and their design, which I had ignored. Sure, there are certain things which can never be replaced, especially by technology.
PS: Designing Books Is No Laughing Matter is hilarious as well as insightful.
