Google Scholar website administered by Google Corporation is an amazing platform for the researchers world wide in the field of arts, humanities, science, engineering and technology and I am a great admirer and a dedicated user of it. I have been using this website for my research activities for last five years if not more and very excited to review the advantages facilitated by it.
Resources: Google Scholar is a huge knowledge base that encompasses billions of resources for research in practically all fields. These resources are obtained from hundreds of thousands of journals world wide in different disciplines. It also stores research contributions of several conferences conducted in the world.
Research Citations: Research contributions registered in Google Scholar receive huge citations from researchers from around the world and these citations usefully assess the quality of the research work. Different educational institutions are assessed on the basis of citations received on Google Scholar every year and published in public.
Researcher Profile: A researcher can create his or her own profile on this website which is done free of cost. The published research works on the Internet by the researcher are automatically added to the profile. Whenever, a new citation is received for a research work, the profile is accordingly updated and a message is given to the email of the researcher regarding this. A researcher can make his or her profile public so that everyone can view it, but can not modify.
Value Addition: Whenever an academician is subjected to promotion or a new recruitment, the Google Scholar profile of him or her can significantly add to the credibility of the candidate.
Customer Support: A user of it can communicate with its support service through email and get advised as needed.
Website Characteristics: It is loaded instantly whenever one wishes to view this website. I have never found this website being down for any reason.
I recommend to every academician to create a user profile on this website and enjoy its services.