Whether you’re looking to predict your product launch reception or want to understand the critical pain-points that are impeding your business experience – surveys are the best way to get the answers you need. That’s why easy online survey tools have become so popular!
The right survey tools will help you get the insights you need, easily! But to find the one that best suits your business, you need to scour through an endless array of options – and that can be overwhelming.
That’s why we’ve put together a list of the top 12 survey platforms to help you get started!
12 Best Survey Platforms to Capture Critical Insights
Want to unlock your business potential? Start by getting the answers you need with a powerful survey platform that suits your needs!
1. SoGoSurvey
SoGoSurvey is one of the best experience management and survey platforms in the industry, designed for novices and experts alike.
It is easily scalable and perfectly suited for businesses of all sizes.
With a vast range of features that help create interactive and dynamic surveys, it empowers you to engage your audience, while cutting-edge analytics such as predictive analysis, key driver analysis, and even journey analysis takes this a step further to spot trends and patterns over time while also helping you understand the sentiments behind the statistics.
As far as survey and experience management platforms go, this delivers the most value with ready templates, advanced features, an array of integrations, and plenty more. But that’s not all, SoGoSurvey also offers the finest support in the industry, so if there’s anything you’re uncertain about, simply reach out and know that the team has got your back!
Ideal for:
Businesses of all sizes
Free Platform:
Unlimited Surveys
200 Responses/Year
Key Concern:
Free account needs more features
2. Qualtrics
One of the most popular experience management solutions out there, Qualtrics is a feature-rich platform designed to help businesses not only gain insight into what their audience is saying, but break down the responses to identify patterns with powerful analytics.
With solutions geared towards several use-cases, Qualtrics offers a variety of survey templates and features that help businesses collect the insights needed to improve their strategy.
With over 100+ question types to choose from, several survey features to enhance the experience, and 30 different graph formats to visualize your data, you can present your findings in the best format possible, easily!
Ideal for:
Mid-sized businesses and enterprises
Free Platform:
1 active survey
15 questions/survey
100 Responses/survey
Key Concern:
Complex UI
3. Medallia
A popular experience management and survey solution, Medallia helps businesses understand experience gaps and increase engagement by capturing responses and delivering quick reports.
The survey software is designed for larger enterprises, equipped with features to identify pain-points, estimate churn, and offer AI predictions that can help you understand the impact of changing factors on key metrics.
Ideal for:
Enterprises
Free Platform:
No Free Version Available
Key Concern:
No Platform Ownership
4. Typeform
Want all the responses without the advanced analytics?
Typeform is your answer! Known for its gorgeous aesthetics, this popular survey maker helps you create beautifully designed questionnaires to engage your audience while also allowing you to create a more interactive experience with the help of piping. So, if a participant answers their name in one of the questions, you can embed this in the later questions for a more tailored and engaging experience!
Ideal for:
Small businesses
Free Platform:
10 Survey Questions
10 Responses/Month
Top features like advanced logic
Key Concern:
Needs better integration
5. SurveyMonkey
One of the most well-known survey solutions in the market, SurveyMonkey enables you to easily create and launch surveys. With several question types to choose from, find the most apt format for your questions to gather the most accurate responses. Once created, you can share the survey with your participants immediately using a link or even an embedding code, making it easier for everyone to access.
Want to better understand participant perception and satisfaction? SurveyMonkey also offers a dedicated NPS solution, GetFeedback, to help you do just that!
Ideal for:
Businesses of all sizes
Free Platform:
Endless Surveys
10 questions/survey
10 responses/survey
Key Concern:
Limited customizations
6. Google Forms
Is your focus on just gathering the right data and nothing more?
Google Forms is the survey tool for you. Since it only has a free version, all the features are available for use – and you can easily export all the data collected as well. Ask key questions enhanced with adaptive features such as Skip Logic, add in images and videos, and even collaborate to create the perfect form and get the answers rolling in! It is easy to use, making it a great choice for smaller businesses looking to get critical data quickly.
Ideal for:
Small businesses
Free Platform:
Unlimited Questions
Unlimited Responses
Key Concern:
Limited functionality
7. Alchemer
Alchemer sets itself apart with a powerful voice of the customer platform and CX automation, architected to engage participants better.
The platform also offers nearly 100 different question types so that you can choose the most apt format depending on what you’d like to ask (and how). To add to this, Alchemer also boasts an intuitive UI, making navigation easy and survey creation a cakewalk!
Ideal for:
Businesses of all sizes
Free Platform:
Unlimited Surveys/Questions
Only 100 Responses viewable
Key Concern:
Integrations need improvement
8. Zoho Survey
Gather responses, easily. Zoho Survey boasts numerous features to increase engagement and better connect with audiences, including multilingual surveys, offline participation, and numerous critical integrations. Moreover, the platform also helps you send email notifications to nudge non-participants and increase response rates.
Ideal for:
Small and mid-sized businesses
Free Platform:
Unlimited Surveys
100 Responses/Survey
Key Concern:
Complex UI for live survey
9. HubSpot
Known for its CRM, HubSpot also has a form builder that allows you to make complete use of your surveys and integrate responses into your ecosystem. By using this, you can put more efficient processes in place instead of just focusing on getting the responses you need. This also makes it easier to follow through on critical survey feedback, and keep all the teams in the loop.
Keep an eye on key metrics and oversee changing response patterns and trends with NPS, CSAT, and CES surveys amongst others to streamline your marketing strategy.
Ideal for:
Mid-sized businesses and enterprises
Free Platform:
Unlimited Surveys
Unlimited Responses
Key Concern:
Very limited with a marketing focus
10. SurveySparrow
Want a solution that grows with you? SurveySparrow offers just that! With a free version to meet smaller business needs and an enterprise platform that offers scalability, SurveySparrow has become a popular choice for many businesses starting out. The numerous integrations help create an efficient process across popular platforms including HubSpot, making SurveySparrow a great addition to your digital ecosystem.
Ideal for:
Small and mid-sized businesses
Free Platform:
10 Questions/Survey
100 Responses/Month
Key Concern:
Survey analytics need improvement
11. Survicate
Want to run a quick survey or are you looking for great templates to get started?
Survicate has the answer! The platform has over 125 survey templates along with an NPS survey to capture the right insights from your audience. The key metric question helps you gauge audience sentiments easily, while the integrations further streamline the process to improve efficiency and ensure that the whole team is on the same page.
Ideal for:
Small and mid-sized businesses
Free Platform:
Unlimited Surveys
25 Responses/month
Key Concern:
Lack of Integrations
12. SurveyPlanet
A tool that helps you capture data – no holds barred – SurveyPlanet has become a popular choice for businesses looking to conduct simple surveys. It’s easy to use and helps you get all the basic insights needed to stay informed and realign strategies. Ideal for quick and easy surveys, SurveyPlanet has cemented its position as one of the top hassle-free platforms to make and distribute survey questionnaires in the market.
Ideal for:
Small and mid-sized businesses
Free Platform:
Unlimited Questions
Unlimited Responses
Key Concern:
Complex UI
How do you find the best survey software for your business?
You might’ve narrowed down the options, but how do you know which one is the best for you?
Data is everything, and that’s exactly what surveys help businesses gather. In a world driven by insights, it’s critical to find a platform that won’t just help you get responses, but one that will help you understand what they really mean.
This is especially needed when you’re in a highly competitive field, looking for insights that can give you a competitive advantage.
While there are numerous survey platforms to pick from – each ideal for businesses of differing sizes – here are the factors you need to keep in mind:
1. Scalability
As you work towards growing your business, you need a survey platform that supports your growth (and not one that impedes it).
Look out for survey and experience management platforms ideal for all businesses to make your progress easy.
After all, exporting data from one platform to another as you grow can be a hassle, as is the process of setting up new software to replace your existing systems.
So, select a platform based on your vision and not just your present needs. If your vision is rapid growth, will your survey tool be able to keep up?
2. Features
When it comes to creating your survey, having the right features can dramatically improve the insights you derive – helping you collect critical data easily.
For example, automated reminders help you set up the process and then take it from there. This process can then nudge participants to respond (even if you’ve forgotten to do so). Similarly, having critical integrations for the platforms you already use might be a good thing as this helps the survey software expand your existing digital ecosystem!
3. Customer Support
While it would be wonderful for everything to go as expected – this isn’t always the case. So when you’re seriously investing in a platform, keep an eye out for one that will value your business. After all, survey platforms, like all others, have a learning curve.
With a great support team, you can ensure that your surveys are the best they could possibly be – right from the beginning!
That’s why you need an exceptional support team to guide you along.
So, check in with the company and look at reviews to understand their quality of support before you move ahead!
The Ultimate Business Advantage
You’re all set! With the right online survey tools, you can do more than just gather responses. This will empower you to capture and analyze the data to deduce essential insights, helping you make informed decisions. It’s a great way to get candid feedback (with the promise of anonymity, where required) to compare and contrast performance based on different factors, or even assess training progress over time.
This in turn doesn’t just aid in improving customer experience strategies, but also helps to understand employee learning gaps and concerns to create a comprehensive experience management plan that takes all factors into account.
Moreover, surveys enable businesses to narrow down on specific touchpoints via the use of key metrics, revealing their impact on the overall customer journey. Whether it’s to understand product popularity, conduct market research, and evaluate market vacuums, surveys have become integral to businesses looking to thrive in the increasingly competitive world. With the multitude of use cases survey platforms can solve, it’s no wonder that the right platform when leveraged correctly can be the ultimate business advantage for you!
Final words
While there is no one-size-fits-all approach when it comes to finding the perfect survey platform, the numerous options in the market ensure that you can find the right solution to meet your needs. However, this is only half the battle. The other half is about getting accurate responses; and this isn’t just limited to selecting the best platform, but it’s also about how you create the survey.
After all, features can only do so much. An anonymous employee engagement survey will help you capture more candid responses. But if you made the survey exceptionally long with numerous mandatory questions, you’re bound to lose the respondents’ interest – impacting the response rate.
So, while it’s critical to invest in the right platform, also be sure to invest time and effort into creating a survey that works!
