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Home > Softwares > Top 10 CRM Software in India for 2024
CRM stands for Customer Relationship Management. Top CRM software manages and keeps track of all communication between the company and its customers to close maximum sales. It is an advanced tool that automates the marketing, sales, analysis, and reporting functions of a business.
From managing workflows and marketing campaigns to maintaining sales pipelines and customer records, CRM encompasses all major activities during the growth phase of a company.
It is difficult to maintain records of every lead when the data set is huge. Manually entering all the information in spreadsheets is inefficient and time-consuming. CRM helps focus on the more complex and dynamic data of the target audience and shows how hot or cold a lead is. It segregates the leads that should be targeted with certain sales strategies and convert them into customers.
Depending on the nature of the business and the size of the company, various CRM software are available. Growing companies and start-ups prefer sales and targeted marketing, whereas established businesses opt for contact management and data-driven insights.
HubSpot primarily focuses on marketing strategies and lead generation with effective email marketing features, sales funnels, and lead categorization. It has a simple but powerful UI that integrates with several apps and offers efficient workflow automation. HubSpot allows companies to engage with their customers on multiple channels for excellent customer support.
Salesforce is one of the trusted names in the CRM industry. It is an all-in-one, organizational CRM software, providing AI analytics, lead and sales management, sales forecasting, etc. Salesforce has a highly customizable UI and meticulously tracks all customer conversations. It offers plans at all price levels, suitable for start-ups as well as big corporations.
Agile is a modern, easy-to-use software that aims to provide enterprise-level CRM services to every business. It caters to the multifaceted needs of different businesses, from addressing customer service analytics to enforcing automated marketing strategies, most tools can be found with a click. Visualizing complex sales funnels and lead information is easy on the clean Agile dashboard.
A part of the Zoho suite, the CRM software offers the perfect opportunity for small and medium-scale companies to incorporate other Zoho products into their system. The software mainly targets B2B businesses looking to expand their scope of operations. Lead capturing and lead nurturing are the two main USPs of Zoho CRM with an affordable price tag.
Salesmate is a popular cloud-based CRM software with comprehensive sales strategies and management solutions. Its intuitive interface streamlines the entire sales process, from lead generation to customer support. Salesmate also makes it easy for the entire team to collaborate on a single project and track work progress with detailed reports.
Freshsales is a part of the Freshworks suite of products and an adaptive CRM software that focuses on streamlining sales and customer relationships. Its user-friendly interface eliminates manual work and combines multiple tools into one, to boost productivity and close more sales. Freshsales lets firms connect with their customers on their preferred channels and stores all communication data for insights.
If a business is looking for end-to-end CRM software that provides efficient lead management, sales funnels, and workflow automation, then LeadSquared is an ideal choice. Its automation platforms require minimal effort and intervention. It has a shorter execution period compared to other CRMs and can be customized to suit the nature of the business.
Pipedrive is a CRM software built by salespeople for salespeople. It leads in pipeline automation and management functions, especially for B2C and E-commerce businesses. Its robust UI offers a comprehensive platform for lead generation, visualizing sales funnels, and deciding personalized sales strategies for every client group. Pipedrive handles large amounts of data with ease.
Kapture is a top customer support CRM focusing on generating sales and maintaining customer relations post-sales. It is a cloud-based service offering an adaptive platform that connects the firm with its clients through various channels. Businesses can take follow-ups of their services and sort the customer base to target further marketing strategies. Kapture is built and optimized to run on all Android-supported devices.
ActiveCampaign is an email and marketing automation platform that uses AI to suggest personalized sales strategies for any business. It helps grow the reach of a company with smarter campaigns that focus on individual customer needs. CR managers can execute ambitious projects and nurture long-lasting relationships. Brands like Shopify, Slack, and Calendly trust ActiveCampaign with their workflows and customer acquisition.
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