Jul 03, 2005 12:35 AM
2804 Views
(Updated Jul 03, 2005 12:35 AM)
A few superstars, their antics and stunts -- a perfect blend for an unsuccessful ad campaign. I am a firm believer that too many stars can spoil the campaing. And in this particular ad, the focus was so much on stars -- Beckham, Raul, Ronaldinho, Roberto Carlos and Henry-- and their surfing-cum-soccer skills, that the product (pepsi) is overshadowed. Except for the final sho(r)t, the ad concentrate on the endorsers rather than the product. Too many stars leaves one with little scope for creativity and the puch that an ad campaign needs to be successful. So while, the sprite ads make u to see things with an upside-down vision and the Coke ads give u the kicks with its humour and class, this pepsi ad fails to make any impact on even the diehard pepsi fans like me. Infact, our own Big B managed to strike a perfect chord with the audience with its perky `bubbly' ad. Though this ad campaign can also boasts of stars, but unlike the sea-soccer international ad, this Indian ad never let u forget the product symbolised by its `bubles'. So Thumpsup for Bubbly and a big booooooooooo to the soccer stars. Sorry guys! Ur Sho(r)t was off the target. May be u need to dribble ur brain a bit!
