Parachute coconut hair oil is the oldest of all hair oils using today.now a days it is difficult to find a 100% pure product but parachute coconut oil is an exception for that.iam using parachute coconut oil from the last 10 years.the best part is that it serves as dual purpose, it nourishes the hair and keeps the texture unlike other oils and it is also used for cooking variety foods.the food which is cooked with this oil is very healthy and tasty.it is so difficult to find the combination of taste and healthy, so thats why I had given five stars for this product.