Jan 15, 2016 10:38 PM
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Myntra was one of the first online retail superbrands in the country. Started in 2007, it raised around$40 million and spent that money well in establishing a delivery chain, and more importantly, the brand name.
In 2011, Myntra launched its first and quite stylish TV commercial which was both before and ahead of its competitors. You may remind me of Flipkart which launched its first TVC in April, much before Myntra’s June date. I am not interested in comparing the portals, but now that you started it, let’s roll it out.
Flipkart was started by Sachin and Binny Bansal, Myntra was started by Mukesh Bansal. None of them are brothers and both the companies came out of Bangalore. Similarities end. Myntra is exclusively into fashion and lifestyle products. Flipkart is nearly four times more funded than Myntra and out to look for more. Average order size here is Rs. 1250 which is still lower than that of Flipkart –$35 for Flipkart against 24 for Myntra.
