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2.52 

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MUMBAI MIRROR'S CAMPAIGN AGAINST 'ILLEGAL POSTERS'
Feb 23, 2011 04:18 PM 13450 Views

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Kudos to Mumbai Mirror !! This newspaper is truly our very Own Mumbaikar Newspaper ! I really wish they could start editions in other states also……so that people in other Cities also can enjoy this daily edition. And I think Mumbai Mirror is also our MS Media Partners……that makes it even more special !!


This newspaper not only gives us all the hot & sweet news but also in a large way, takes up many a Social Cause & try to solve the problems faced by us, Mumbaikars. That is truly a Noble Spirit of Mumbai Mirror publication.


Before I go to tell U all about their latest Success Mission, let me tell U about one of their real heart warming noble work, they did some few years back. A baby was found abandoned in a small wooden box on the footbridge of a railway station. No one knew anything about the baby’s family & he was taken to the nearby hospital. Mirror’s journalists took up this case in such a remarkable manner & gave huge publicity for days on this baby issue, & they called the baby ‘The Box Baby’. The baby was real cute & they gave real superb photos of the same in the paper & requested the public to help the baby. And U won’t believe, people were so taken up with the baby’s cute pics & the heart-warming requests & write-ups of Mumbai Mirror, that the hospital finally got a family to adopt the baby. I think many people cried with joy, that day, when the baby was adopted.


Besides this story, there many more such articles where Mumbai Mirror has helped so many poor & needy people or any child-maid being harassed by their employers. Thanks to Mumbai Mirror, many unfortunate, tormented, abandoned people have got help from the the public & their lives have changed for the better. Wish they were Noble Prizes for Newspapers……Mumbai Mirror wud have won it Positively!!


Mumbai Mirror’s latest Hit Campaign has been “NO CHAMCHAGIRI ON OUR WALLS PLS”. It is about the issue to fight determinedly against corrupt politicians defacing the city of Mumbai.


Mumbai Mirror, had recently launched a new Campaign of ‘Keeping Mumbai Clean’. Though BMC & the Police Department & other Institutions & Media supported the cause….we Mumbaikars still have many more pot-holes to be filled & many more drains to be cleaned !!! But a new form of Dirtying the City had happened slowly & has grown so much, that today it is a major Menace to the citizens of Mumbai.


Political parties have started Modelling!! Honestly !! They must have figured out, that if people see how (horribly) handsome they look, then maybe they’ll get more Votes !!


These party members also want publicity, why only the Main Leader of the Party shud get all the attention……so the ‘Chamchas’ as Mumbaikars refers to them as, get their Portfolios done up by Professional Photographers & for some pretext of a Birthday or a Festive Day, they will print Flex Banners with their photographs & write Wishes & Praises to the Party Chief.


When it is a Religious festival also, they put up their photographs of themselves along-side the Sacred Deity of that Festival. How can they be so Dis-Respectful to the Divine God / Goddess by putting their faces next to the Divine Deity’s Image on a banner ??? So much they want ‘publicity’, that they try to stand in line with GOD ???


Almost every street, highway, signal in Mumbai is ‘Cluttered’ with these types of Banners, with faces & faces of these party members. And U must see some of them, ‘Pose’ so well with nicely colored hair & perfect ‘Dental Cosmetic’ smiles !!! Eeeeeeks Its So Infuriating !! I myself, feel like climbling up & ripping off those banners!!


Infact when Mumbai Mirror launched this Fantastic Campaign, they were helped by our renowned ex-cricketer Mr. Sanjay Manjrekar. To make fun of these posters, Mumbai Mirror put up posters of Sanjay Manjrekar thanking his gardener as ‘spoof’ of their ugly, illegal posters. But it did not help that much. So after a week & more protest campaigns, Mumbai Mirror & Mr. Sanjay Manjrekar, got the BMC of Mumbai to draft a Policy on Illegal Hoardings in the city.


Mr. Subodh Kumar, the BMC chief stated in his policy plan the following;




  1. No hoardings will be allowed on roads measuring 60 feet, cross roads, traffic junctions, water storage tanks, public toilets, trees, electric poles, 25 meters around traffic islands, railway stations, bus stops, flyovers, gardens & religious places.




  2. Ward officers wud be held responsible if anyone violates hoarding rules in their respective areas.




  3. All Legal posters will have to place a copy of the certificate with the place name & permission number. Any poster which does not carry it will be removed & the errant ward staff concerned wud be punished.






The Campaign is doing pretty well & have ridded many south Mumbai places of the ugly ‘Chamchagiri’ Political Posters. Mr. Sanjay Manjrekar who has been the force behind this campaign has urged the BMC Authorities & Mumbaikars to keep up the job of cleaning up Mumbai & stopping this dirty defacing of this wonderful city Mumbai.


I really wish I too cud do something to contribute, in helping this Campaign, like there are still so many Party strong areas in Mumbai which are still plagued with ugly political chamchagiri posters. I was thinking of phoning the concerned ward authorities & telling them the locations, where those ugly posters are pasted.


But my family has objected severely on me doing any such thing, as Mumbai Political Parties are as efficient as the Underworld Kingdom here. So, my dad told me “Cattie, U better not interfere & join in this campaign…U don’t know…if any of the political leaders or their chamchas get to know that one ‘Ordinary, Not So Famous, simple Mumbaikar’, is joining the protest, they will come into our homes & shoot us all….(like they show in movies !!).


I protested & said “If everyone is going to think of their safety & get scared of these DONS & Political party members, then how are we going to Improve our City & Our Country?”. Dad then said “Cattie…they will catch u & take u somewhere & torture u to death….then what will we do, without our Cattie”. Oh…!Here comes Emotional Blackmail….!!


So now I decided…I’ll put up this Decision to my MSian Friends (including Faisal, Caretaker & Vicks)…….Tell my guys !! Do U think as an Individual, I can protest & help in this Campaign of ‘Clean Mumbai of Chamchagiri Posters’??..Or is it risky to my life?? I don’t know whether I wud get a proper & Right answer from U all, so let’s think…!! If I, someday feel real wild & get up & tear down one ‘Chamchagiri Political Banner’…..& then, if som eye witness, informs the Political Party Chamchas……& they decide that ‘Cattie has to be killed !!!!!’………& if they get to me……….& “bang ! bang !”……….I’m dead……!


Well, I’m not so worried about that…because I wud not mind laying down my life for Justice & for My Country’s Welfare.


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