Target marketing of men. Review on Lux International 'Shahrukh Khan' commercial

First of all hello friends.

now I am presenting my views on the advertisement of lux international in which shahrukh had acted. before this advertisement the lux always used actresses astheir brand ambassador, subsequently when everyone make their opinion about the lux, they think that this product isonly used by the females.

But now the company wants to clear the doubts of the people that anyone can use this product i.e specially both maleand female.

Now, the company is targeting for men also.

So, that they have introduced the shahrukh khan in this advertisement because company knows the popularity of shahrukh in india. everyone knowshim.

So, that the company make this strategy to increase their market share through this advertisement.this advertisement has makemoreeffect on the men category.

After watching this advertisement men will prefer to buy the lux and wanna bea part of it.

Thanks to you all.

if anybody have any suggestion regarding to this review then he can contact me through my E-MAIL ADDRESS.