LIFEBUOY the transformed cake for all. Review on Lifebuoy Soap

LIFEBUOYLifebuoy is a product of the well known Company Hindustan Lever Limited (HLL), a concern of the International UNILEVER.  Competition, changing times, need for Brand building, increase sales and earn more profit is the way most Corporates have to work these days and so does our good old friend Hindustan Lever.  Lifebuoy was a lowly red coloured carboxylic bathing soap which has been in production for a very long time. Initially it was advertised as carboxylic soap which kills germs.  It was advertised as the ideal soap for the factory worker. Soap which killed germs and brought freshness to the heavily sweating and sometimes also dust covered worker

The carboxylic soap of yore is no more only the germ killing bathing delight. It is now manufactured in several variations of colours, scents and wrappers as well as feel. In spite of all this it remains and retains its germ control quality.  It now has very enduring fragrance which I like very much. The same soap is now transformed into a multifaceted bathing bar manufactured in several colours and dtfferent fragrance. The generic lifebuoy comes in four dispensations; lifebuoy total; long lasting germ protection, lifebuoy deofresh; all day freshness and germ protection, lifebuoy care; use twice daily for balanced all day protection from germs (lab proven to fight germs), mild and gentle on skin;  and lifebuoy nature, with neem and tulsi. Each one of these is supposed to have different function or purpose written on their wrappers. In addition to the generic  product,  there is Lifebuoy bathing bar for clear skin with multani matti for pimples and acne prone skin, and Lifebuoy International Plus Bathing Bar with deo-boost; (Helps Protect from Perspiration Odour).

These variations of Lifebuoy are also made in liquid form and are available in pump out bottles in different sizes. Other products, particularly the soaps have also undergone similar transformations all for the better. The needs of commerce and increasing competition compels even a giant like HLL to wake up brace for the changing times and scenario. HLL has done very well in presenting a host of new attractive products. We seldom used the earlier carboxylic soap but like the new version very much.

Hindustan Unilever has added one more varation of Lifebuoy to already 7-8 vrieties. The latest one is called Lifebuoy Skin Guard.  Lifebuoy has become a generally popular brand and a Corporate Body is making full use of that brand name.