I disliked this product and the main reason is colour is not getting retained till 3 to 4 hair wash. Although it claims that it protects your hair colour till 15 to 20 washes but the results are completely opposite. I am also using loreal casting creme hair colour if which results are awesome but loreal hair colour protect shampoo is completely failed to serve its purpose.
It makes hair frizzy, with no shine, no bounce and after a day, it doesn't even look like hairs are washed.
I also experienced hair fall post using this shampoo but yes no sideeffects like itchiness etc.
It claims to have Advance protection with UV filter light reflecting system, sounds good but as I mentioned above, no shine and no volume after using this shampoo.
Secondly, it claims that it enhance hair colour but No, colour starts fading away after 2nd wash only so again not satisfactory.
It costs around Rs 150 for 190 ml bottle so price is average. Not too cheap and not too high. Easily available online as well as at stores.