Admob is specially designed for advertisement through app, it is a platform or the opportunity given to an app publisher to generate an income for advertising products. Universally company or individual wanting to advertise their product to expand their network approach google to advertise their product and google distributes the marketing product to a publishers by giving sum of money to publishers and keeping its share to itself.
Admob is a great way to advertise your product if you want to do so. It is increasing its popularity rapidly. It runs its campaign according to the plan that you have choose and good policy about this platform is that your money will be deducted only when your ad is shown and the viewers click on it. There is 100% transpiracy in this campaign as it is the product of google, you can check whole campaign data as it will be available to you in the dashboard, your dashboard will be updated frequently. For publisher you can put the ads on your app and run the ads for the advertiser and when ran successfully your account will be credited simple as that.
It contains banner ads, video reward ads, interstital ads. Publishers can put any of the ad they want with their needs. Earning is exceptionally high compared to other platforms. You can generate passive income with this kind of platform.
You can redeem your earned amount as it hits your minimum withdraw and in this case its 100$. But to withdraw your amount you need to have adsense account as admob is just a branch of adsense all the transaction is done in adsense. It might take 10-15 days to reflect your transferred amount in your bank. This is a google product so you can blindly transact your money. For advertiser it is a profitable way for advertising your product as it deducts your campaigned money only when your whole ad is successful shown to a users.
You can expand your company globally or domestically with this great platform and publishers can earn unlimited with this opportunity. You just need to have a basic app where you can show the ads to the audiences.
Main disadvantages of this platform is it's high minimum withdraw guideline. As many other competitors are providing as low as 25$ of minimum withdrawal. And there is a long list of guideline you have to follow to be able to show ads on your app. You need adsense account to transact your earned money but making adsense is tough and over the top you have to get adsense account approved and it is a challenge to do so.