Dec 23, 2000 07:36 PM
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Eureka Forbes Ltd. is a joint venture between Forbes Campbell Ltd., a Tata Group associate company, and Electrolux AB, Sweden It pioneered the use of vacuum cleaners and water purifiers for domestic purposes. The company also introduced the concept of direct selling to promote its products. Its direct sales division operates from 125 offices in 85 towns and has a sales force of 3,000 officers, one of the largest in Asia.
