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Yell for 'elle'
Apr 07, 2001 11:47 PM 3387 Views

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So you want a glossy women's magazine to dress that coffee table of yours. Well then Elle is good choice. Well lets compare this desi version of the international brand name Elle that sells anything, with that of our own home queen magazine Femina and the firengi trying to be indian Cosmopolitan. Well priced at Rs.50 it is bit more than that of Femina (Rs.30) but equivalent to Cosmopolitan. However when it comes to the inside stuff, well I think Elle takes the cake.


Lets take Femina first, a fortnightly glossy that is for 'the woman of substance.' True but I consider it for 'the woman of means' for its salon de beaute promotes imported jars and bottles of eternal beauty and its haute couture seems hard to get for aspiring young ladies. Not to mention most of the gourmet recipes have ingredients unavailable in the indian market or whose presentation doesnt turn out the same as the picture.


Cosmopolitan, well I have lost all hopes on this monthly magazine with its premier issue, please spare us --- imagine importing concepts from the US or Europe, like 10 reasons to like your job, 5 ways in turning your man on etc. For the indian scenario its too much. This magazine seems to promote work, sex and fun-- all interrelated. I must also point the visuals are disgusting-- the models are certainly not pleasing to the eye.


So now we come to Elle-- a darling monthly magazine that can be sexy, cute, wild, classic-- kind of reminds you of the song 'Look at Me' by Geri H. This magazine caters to every woman from a teenager to a home maker. The visuals are superb, each one spicing up the pages. I love the four cards offering culinary delights which can be conveniently stored in the kitchen for further use; as well as there section on fashion especially street wear, perfect for the student's budget. The best part is their address section which enables the reader to find out where exactly, can one get the products that they promoted. Well I can go on gaga about the magazine but hey guys I think you should check it out yourself. Enjoy!!


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