Why the uses product in before a couple of months when it got released to try if it actually worked and it showed some sort of results that the claim through the ad.
However I said there was not that much of a difference from any regular Colgate that you might be using at home.
I felt it to be a sort of rebranding just extrapolation of a new product in the horizontal nothing new of the sort which would give you the satisfaction of a very new product in the category.
Its more or less the same sort of tooth paste with more ads to promote it.
Its not a bad toothpaste but it doesn't justify the high price either.
So think before you buy this.