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MouthShut Score

85%
3.67 

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Rs. 67,187 (Ex-Showroom)

Bajaj

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Bajaj got the marketing spot on with new V15 Bike.
Jul 16, 2016 08:13 PM 2782 Views

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The 150cc segment of motorcycles is an intriguing space in the Indian two-wheeler market. From street bikes to full-faired motorcycles to cruisers to semi-faired motorcycles there are tonnes of options for a prospective buyer. The undisputed king of the 150cc segment is Bajaj Auto and it has maintained its dominance in the form of four offerings- Discover 150S, Pulsar 150, Pulsar AS150 and the Avenger 150. Despite the above options, Bajaj feels there’s space for more and have ridden in the new Bajaj V15. The new motorcycle is the first offering from the new premium commuter brand that Bajaj plans to kick-start in the near future. It pulled off a marketing genius with the V15 as it marketed it as bike made from the steel(only fuel tank assembly) of INS Vikrant – India’s first aircraft carrier that was scrapped recently. By playing the patriotic tune, the V15 was a rage on social media when it was unveiled prior to 2016 Auto Expo. But we aren’t here for our marketing lessons but to ride and find out whether the new Bajaj V15 is an able competitor in the executive commuter segment.


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