Yes. Hint: the word * chain
THEY(Food joints chain) WORK . The Concept surely works provided they are * ran and managed well. *
The word * Chain * itself indicates business is on expanding side.
About Soul of the business:
It's FOOD.
It has most * undeniable * advantage over any business. Product you sell is a MUST thing for any Mankind.
Yes Breath and food(inclusive of water) are two most needed thing for human being.
Yet FOOD is hobby, passion too! About breathe? Yes its must but.I m yet to see any person who is fond of breathing.
So * FOOD is Essential yet people love it.
~
This thing reflects in TOP 10 GLOBAL BUSINESS TRENDS AND UPCOMING TRENDS.
I am mentioning here few who are topping the list .AND in most of them you can find potential food serving market for exploitation.
Future Top business trends
1.LOGISTICS
2.FOOD AND CATERING
3.RELIGION/SPIRITUAL/HEAL SERVICES
4.HEALTHCARE
5.TOURISM
6.PROPERTY(REAL ESTATE)
You can see here, with complete FOOD business option, this business goes * hand in hand * with TOURISM and HEALTHCARE(LOW CAL AND HEALTHIER FOOD) too.
And for LOGISTICS, Food has been always one of the most leading products to be delivered.
So NICHE is absolutely huge.
- More you exploit it will be lesser.
SCENE IN INDIA:
Huge market.
- talking about going hand in hand?:
Yes it goes hand in hand with MULTIPLEX, MALLS Etc.
People see the movie, people eat. People shop, people relax, people eat.
Beside that people love going out with family over weekends, in vacation time.
People of every age get together in RESTAURANTS to celebrate occasions and enjoy life.
BUSINESS MODEL: How they started and how to run it?
Yes. Most of SUCCESS STORIES started with SINGLE food joint. Take MCDONALD Brothers.They were selling burgers on the street, not inside lounge, Take * desi * KAMATH. He started with ONLY ONE.
KFC owner went to 1000 houses to sell their recipe.
Their first challenge was to run their first restaurant.
- If you can't run one, you can't run the chain. As simple as that.
It was the FOUNDATION on which they could have thought of expanding it.
What led them to success?
Three most important TRADES SECRETES:
1. FOOD QUALITY: It’s a vast term, because it's inclusive of TASTE, HYGIENE AND HEALTH And VALUE FOR THE MONEY.
SUCCESSFUL STORIES: They developed their own taste, sometime with introducing their very own recipe/cuisine.
EX: Kentucky Fried Chicken.
2. HYGIENE: Despite of some shocking * behind the curtains * examples I have came across, most joints maintain good hygiene.
3. HUMAN RESOURCE: It includes customer caring staff which includes timely serving the food and taking care of any needs of customers.
They * put these three things together * an they go RAPANT!
I have not considered PRICE issue because; people these days are ready to pay for quality(whether it's any service or product).
But here too you can run the principle of higher sale, lesser margin.
Success story: JUMBO VADA-PAV in Mumbai. It's rocking today. * Started with about 10 joints, Now 200 is the proposes target!
Additional qualities: Be Imaginative Be trendy: Serving Menu(Introducing novelty constantly), Discounts etc.
So taking into consideration all issues:
UNIQUENESS OF THE PRODUCT(* NEED YET HOBBY *)
PRESENT AND FUTURE TRENDS(INCREASING DEMAND)
Scene in INDIA with more and more MALL, MULITIPLEXES, TOURISM DEVELOPMENT EVER GROWING
- My claim of answer lies in the question is justified.
THE LAST WORD
Despite of the Blah Blah.
Can't you follow Simplest of the principles to find the answer?
If those people(Kamath, McDonald, pizza hut etc) could do it, why other can't?
After all what's the one of the secret of the success?
To imitate other's success!(Formula)
FINAL PROOF:
McDonald(198 countries)
Pizza hut(110 countries)
Barista(spreading espresso coffee all across the globe)
Kamath.(155 hotels)(All are approximately but nearby figures)
LOOKING AHEAD OF THE TIME
Future surely lies in FAT FREE, LOW CAL, HEALTHIER Yet THEME BASED, MULTI CULTURE CUISINE.
~ Verdict is clear and out~
~Done with~
