Yes, the iPhone XS is the best phone Apple's ever created but that's not really a surprise - it's the new one.
The bigger question is- what's actually changed, given the design is so similar to last year? Well, the speakers are more powerful and wider in sound the camera has been enhanced with Smart HDR, the battery management is better and the chipset is far more powerful inside
These are all just tweaks though and it's smart from Apple to remove the iPhone X from sale as that would be a far more attractive option this year