Apple one of the leading mobile brands I believe that they should start working over pricing.
as compared to other brands they are making the same cell phone with more and more features and compared to apple the price is less.
apple should seriously work over the pricing factor if they will seriously cut down the rates slightly then for sure there sales would increase.
i believe that compared to the iphone x the sales of iphone xs is less because it is pretty costly.
soo I hope apple reduces the price in future