What on earth is a Toing?. Review on Amul Innerwear Yeh To Bada Toing Hai' commercial

Toing!! It got me wondering. I searched deep down to find it's meaning... it's seemingly significant significance.

What's a Toing??

...Is it the sound of elastic snapping?

...Is it what you would put in a speech bubble, if there was one, in the picture of Zulu brozer (thats Mr. Zuludancing for all you new readers... zuludancing is a premier writer on this premier site full of premier writers)

...Is TOING the sound that flyingelephant makes when he hits 100 comments in each review he writes???????

WHAT ON EARTH IS A TOING???Ok... forget toing. I watched this ad a few times already... let's put things into perspective..The Ad

Women scrubbing shorts, langots, innerwear, shirts, innerwear, langots and shorts... did I mention innerwear??

Women stare at one woman who's getting a high out of scrubbing innerwear

The high woman scrubs like her life depended on it... she is squeezing and molesting the life out of the poor garment.. the expression on her face tells it all... she's visualizing... she's fantasizing... she's... she's.... she's.... about to...

While she's about to... the jingle kicks in and goes "Yeh to bada TOING hai"... TOING??????

some lip biting, lusty look and more assault on the garment later... she holds it up and lo and behold... the innerwear is intact... (which wouldn't be the case of a certain part of your anatomy if that kind of treatment was dished out on... er... it)

alright... that's how the ad goes...

So the innerwear survived an assault

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Perhaps thats what they tried to convey... this thing that 'upholds' can also 'withstand' punishment. It can 'endure' without 'constricting' and 'restricting'. The lusty lass is an added bonus for those who look for that kind of a bonus.

But... the jingle is so jarring that it would put any sane person off innerwear for a month.

Maybe, if you look at the broader picture, it's a pretty effective ad. Too bad my ears took precedence over the rest of my anatomy.

Finally... as far as the product goes... what's inside does matter.

~finis~