This is ad is all about the closed circle friends. They stressed the fact that every friend is important. As we all know Airtel is one of the best networks in an around India.
The ad potraits that you need a network for communication. If you've crazy friend to share things then you need to have a network which avails best offers that u can use to communicate in affordable price.
Although it's one of the oldest ad I liked cuz it's all about the worlds precious gift which we call it as friends without which a human cannot survive. A friend should be there to guide u, protect u and help u shine brighter. This central concept has been shot in a pleasing short and sweet manner as an advertisement. Har Ek friend zaroori Hota hai I liked it a lot. And finally they Airtel theme music which is the secret recipe of Airtel ad.