~~~It is Action Time~~~. Review on Action Footwear

Walking is my only form of exercise. I used to walk approximately 20 Kilometers a day on an average which now may be around 10 to 15 Kilometers. Then, I do not walk for the sake of walking. The hot and humid UAE weather is not one which can motivate one for making a habit of walking. So, my walking is all out of necessities which I chose to.

It was a constant western allegation that Indians are walking barefoot. Nature with its motherly care does protect her children with thick skins from dangers. With the introduction of various healthy shoe brands, the mother must be happy for she is looking for the welfare of her children. She is now more relaxed and enjoying the children's play while not busy at protecting the still less blessed children of hers.

Walking can be a bit expensive affair if one's shoes are not strong enough to hold long. Most of the third world brands do not last long. Prices for the European brands are almost 7 to 8 times of an ordinary shoe. There existed a dilemma for a user like me with less quality and uneconomical choices. It is then I come across Action (Synergy), a shoe of perfection for me.

The appearance of it is quite elegant and the shape is quite classy. The best plus is that it doesn't squeeze my fingers like many other shoe brands and give the comfort while walking. When using it for the first time say for a week, you will feel the push of action, really. Shoes are an extension of our skin and Action protects my legs well from all evils. It's sole is hard and strong to carry myself to my destinations on time and ahead. Shining of polish lasts for long as well. Moreover, the price is quite comfortable for the life span it can offer. Strong and smart, I like action.

'A relentless race against time....the burning passion to win.... A strong desire to set trends...No wonder, life is all action!!' We can read and get inspired instantly from their web site. After my company with the shoes for last 5 years or so, I can say the words are true.

I use the old brand, 'Synergy'. The main brand, Action now possess many sub brands, namely, Health Plus, Campus, Dot.com, Milano, Eva floater, School time, Mausam, Florina, Micro, Hooha, Fun time, Roaming, Fly float, Chanchal, Floater....the collection range from formal, semi formal, casual, sportswear, meant for men, women, teenagers and kids. Designed to suite the trends of fashion and switches of climates, Action is a brand India is proud of which leads the nation from its centre in style with strength. I haven't used any of these sub brands, but I can see the appearance and description suggest a try.

The groups' head quarters is in Delhi, and we can see that the brand have its high influence in entire north India and in export market. I however wonder what prevents the group from reaching out the southern friends. Probably the group focused more on diversification such as Computer manufacturing, real estates and health care, but there are still places the services of Action are required.

With its high quality and reasonable in price, Action have the potential to take the world if they move rightly on time!

For my part, I make sure that 'My footsteps are Action footsteps'.