MouthShut.com Would Like to Send You Push Notifications. Notification may includes alerts, activities & updates.

OTP Verification

Enter 4-digit code
For Business
×
transparentImg
Upload Photo
State Bank of India 'Surprisingly SBI' commercial Image

MouthShut Score

61%
3 

Look & Feel:

Concept:

Execution:

Casting:

Performance:

Jingle:

×
Supported file formats : jpg, png, and jpeg


Cancel

I feel this review is:

Fake
Genuine

To justify genuineness of your review kindly attach purchase proof
No File Selected

State Bank of India 'Surprisingly SBI' commercial Reviews

Beginner Badge
The perfect badge to start on MouthShut.
Learn morex
Salem India
State bank of india
Sep 29, 2016 09:44 PM2597 Views

I friends I have account in state bank od india.its come some time problem on deposite money on e-corner it will tack moer then 2week to clear money on bank .if there tack quick operaction means its good for middel class people .its the way of dealing customer on bank .it is the laest big customer bank in india.it will be the bank dealing process of program on it .so there will developement od bank will not bad .but I will some missing on there process of development of state bank of india .


MUMBAI India
Don't go for SBI
Jul 30, 2014 03:59 PM6272 Views

Once I withdrew Rs 10000/- from an SBI atm as I am an SBI customer but i got torn notes of Rs.1000 each. I went to bank and asked for change then they refused and they answered its not our responsibility becaue cash in the atm is filled by pvt agencies.


But I convinced them and got the money changed and left. But as I checked the notes one 1000/- note was fake. I went to the cashier and brought this to his notice but that insane man told me


"bhai bahar kahi pe chalalo hum change nahi karenge"


Then I went to branch manager and told him about it, but he too is insane, he told me I am not the boss and that the cashier is my boss and I take orders from him


Wtfffff.!


mumbai india
Non useful resourse
Jul 03, 2014 01:34 PM5967 Views

SBI is spending cores on advertisement but they are not good with their services .Their on line payment fails every time .They deducted 3000 thrice without sending an SMS.The firm said the money is not received .


I made a complaint on 11/6/14 but till date there has been no resolution though I approached all nodal and grievance officers.Yesterday I made payment online with VISA .The sms I received, said "Rs. 281 deducted" .Tax Smile wrote that they checked my record but no payment was credited .


YOUR RATING ON

State Bank of India 'Surprisingly SBI' commercial
1
2
3
4
5
bangalore india
Ads dont make leaders
Dec 26, 2005 08:29 PM4981 Views

Like every one, I was quite impressed with the ad campaign of SBI. But not very ''surprisingly'' it was old wine in new bottle. Here is why:


One of my colleagues accompanied me on my way back home from office. We were surprised to see a grand car loan Mela being organised by SBI in their compound. Surprised because not only was it well past the Public Sector Banking hours, but they had displayed an array of new cars to choose from. Having recently discussed with me his intention to purchase a car, my colleague made me to drive in and enquire.


The reception we were accorded was again surprisingly pleasant. Sales staff form manufactures side was on hand to educate us on the technicalities of different models on display. Coffee and some biscuits preceded the discussions at neatly organized loan sanctioning counters. The bank’s staff took over from there on. As always, they were adept at calculating installment figures under various options. Considering the time of the day and the type of crowd present, they were surprisingly courteous while clarifying the ensuing doubts we had. Crisp forms were pulled out from under the table and filled up on our behalf. Then came an abrupt end to all the surprises. I will just write the significant part of the dialogue here:


“you have the car itself as the security”


“but this is the policy of our bank, sir, one surety is must for the car loan, sir.”


”see, I work for a reputed company, I am an income tax payee, I am residing in this city for the last 20………”


“all that is fine, sir, in our bank surety is a must”


“look, I am making a reasonable down payment, the car is hypothecated to SBI, you will have all the powers to cease the car and recover your loan in case of default. The bank is collecting interest on the loan whereas the person standing in as surety will have no hold over me and gains nothing out of the deal. How do you expect me to convince anyone to sign your papers for me? Can I talk to a senior manager?”


“that is the thing, sir. As per our rules, surety is a must, sir, we have to follow the rules, sir. I am a manager and talking to the senior will be of no use, sir.”


I butted in and offered to sign in as the surety for my colleague. But on principle, he would not accept it. When the process fell through, one of the car sales staff suggested us to take a chance with the ICICI bank. We drove to the nearest showroom selling the model of car selected. A young lady manned a Standard Chartered Bank loan counter located within the car showroom. Subject to submission of relevant papers, she assured us, loan will be sanctioned in 24 hours – no surety required. In less than 3 days, my colleague was happily banging around the city in his brand new car.


Moral of the story: It takes more than ad campaigns to change attitudes.


Giant awakens
Dec 26, 2005 06:36 PM6335 Views

TSRIF DROW TSAL, making sense? not really! Now read FIRST WORD LAST and instantly the above words would make a lot more sense. In advertising, one of the better pieces of advice is to ''FLIP IT''. What that means is to turn a problem/solution/idea/line/situation over on its side to get at an idea that is both brilliant effective and memorable.


Volkswagen's ''Think Small'' and the similar ''We work harder because we are # 2? for Avis Rentals did the flip, and went on to become case studies and legends in the field of advertising. So what is it that makes an advertisement stand out from the rest? The answer: Shock and awe!


Ever find yourself doing the opposite, and stocking up on crap just because the ads you saw were GOOD though or caught you amazed? We all do that if a product has great ads, just to 'sponsor' the creative, regardless if you need the stuff or not. Right now, I can point at ten boxes of mint on my table that I bought just because the TV ads were outrageously funny - even though I rarely eat mints. Or we may stop whipping kids for dirt on their cloths, because ''daagh acche hain''.


Turn the things upside down and see them become conspicuous. Would you notice a woman on a beach with a swim suit or a neatly tied saree, or an elderly man with dentures and a walking stick would be anonymous in the crowd but not an enfeebled man with six strings in his hands. Do the unexpected and get discernible, is the fad in the advertisement world.


Cashing on the ''Shock & awe'' wave is creaky old SBI, which finally has waken out of slumber and realised that it's time now to push the pedal before it's budding and techno-savvy counterparts take the game away.


In an attempt to capture the fastest growing retail segment of them all, the young earning adults whose combined personal net worth is growing rapidly, SBI has come up with a rather aggressive print, television and radio campaigns ''Surprisingly SBI''.


TVCs include a set of four advertisement where the protagonist looses a bet on some SBI related fact and execute some bizarre condition, which is the most intriguing part of the advertisements. (A man changes his name to Chimanlal Charlie, a husband makes papads for having lost, a young lad gets his legs waxed and an executive goes to office in his red bermuda).


A first look at these advertisements would make you think that these are some multinational bank's spots, a camouflage uncovered by two words in the end ''Surprisingly SBI''.


Surprisingly SBI tagline is doing wonders to the brand SBI, bringing out the facts hidden deep under the stack of papers. The people are amazed to read some plain figures that they would have never associated with the old horse. It's so hard not to compare this tagline with Avis's ''we try harder'' campaign that repositioned Hertz, the then market leader.


The phrase ''We Try Harder'' has gone down in advertising history as one of the longest-lasting and respected taglines. The origination of the slogan was not to create a cute, gimmick, but instead it was - and is - a business philosophy that every Avis employee holds true. ''We Try Harder'' has helped Avis earn a reputation as one of the most admired businesses in the world. A classic case of ''repositioning'' the market leader.


And the results were extraordinary. In 1962, just before the first ''We try harder'' ads launched, Avis was an unprofitable company with 11% of the car rental business in the USA. Within a year of launching the campaign Avis was making a profit, and by 1966 Avis had tripled its market share to 35%. But this case is not just about the power of advertising. It is also an interesting example of how an advertising agency worked effectively with a client to build the brand.


Can SBI repeat what Avis did 40 years back? The task for SBI isn't about attaining number one position but to retain it. O&M (the creator of ''Surprisingly SBI'' ads) has done it's job superbly, now it's upto SBI to pull up it's socks and capatalise on the interest that the communication has generated.


A lot of fizzZZZZZZZZZZZ!
Dec 14, 2005 01:41 PM3975 Views

A pinch of salt and a handful of sugar make for a tangy creative ad that adds a lot of fizz to the otherwise stale sounding product called SBI.


The banking behemoth, that the SBI is, was losing to the private banks’ over-the-top marketing strategy and emotionally charged up advertising campaign. These banks, many of them MNCs, with their huge dollar stake and some big advertising names behind them, had almost changed the cosumers’ perception about banks. Going to banks was no more a harried work in hand, which one reluctantly used to perform. Banking has become an almost pleasing exercise, a welcome change for people, who had so far seen those arrogant PSU bank employees snapping at them with disdain for no faults of them except for visiting their office (read place for hanging out).


Better service was what all the new kids-on-the-block (read private banks) were offering and even if they failed to live up to the kind of expectation they made us believe in, following those high octane ad campaigns, they succeeded in offering a whole range of new alternatives, siphoning off customers from the PSBs.


Thus came the challenge for the PSBs to not just mend their ways but also create a niche for themselves in the cut-throat contest of banks. So while most of small PSBs opted for consolidation by merging with different banks, other than obviously projecting the all-for-u image, a behemoth like SBI was left with the choice of creating an entirely new image other than just offering better service.


And there came the SURPRISE! An ad that was fresh, and focused on the whole range of 'services’ (and not just better service) which can take people in disbelief. And indeed it took us by surprise not just the unbelievable portfolio of services but also the new approach to the ad campaign.


So, while the ads feature poor chaps being taken for a ride by their friends and relatives for being skeptical of the services offered by the bank, audience sat back and took notice of a refreshing ad campaign.


It’s really (S)tunning, (B)oastful and (I)ncredible piece of work. ICICIs, ABN AMROs, CITI BANKs, start juggling with new ideas for SBI has taken a lead.


A fresh approach to a stale market
Dec 06, 2005 02:38 PM8062 Views


The most important thing in communication is hearing what isn`t said.


Peter F. Drucker 1909-, American management guru



This is true indeed. The world is changing and so are its people. When the thinking of people change, the biggest impact is on media. They have to be on their toes to make an impact on the people. Advertising media has come up a long way, from advertisements like ''Bhabhi Zara Koyla Dena.....'' to modern day advertisements like ''Feel Like God.....''.


In the earlier days, the advertisements didnot carry a proper theme, a story in them. They simply informed the people about the pros of a particular product. It was mandatory to have a background music and a proper song for the advertisement.


Now as I said earlier, the world is changing. The advertising media has to be innovative to create the same impact today, which was created by very simple advertisements yesterday.


The approaches which they have followed are many like use a big starcast for your advertisement, give a retro feeling to your advertisement or try to do something unique.


The advertisement about which I am about to write follows the third approach.


There are many ads from SBI's camp on the same theme, but I will take only one ad, my favourite - Chimanlal Charlie.


The ad believes in Gandhiji's thinking. Simplicity is the best policy. It does not have any big starcast, catchy background music, flashy locations. It may be called as the simplest ad on the television today.


When you start watching the ad for the first time, you feel confused about the campaign. By no means you can make a guess that it is a banking campaign.


It starts with a common office scene. A person is trying to tell people that his name is not Mohan, his name has been changed to Chimanlal Charlie. Now his irritation is worth watching. Very natural and happenns in everyday life with most of us.


If you are a male, and are really a male, you must have done the same with many of your friends and colleagues. Teasing comes naturally and that is shown through this ad.


Let me put the whole ad in front of you :



A young guy walks in and sits at his desk. As he settles his colleague greets him by his name, “Hi Mohan!” Irritatingly he explains his new name, “Mohan nahin, Chimanlal Charlie.”


The same happenns with the canteen boy, his other colleagues and even his boss. Irritated to maximum extent, he stands up and says ''Sab log sun lo! State Bank of India ke is desh mein maximum ATMs hain... SBI. Yakin nahin hua mujhe. Shart lagai. Haar gaya. Isi liye naam badalna pada.---- Chimanlal Charlie!”



Now isn't that a marvellous approach. I am not sure why this simple concept did not strike any other ad maker in the past. Indians are famous for their betting (no finger pointing on cricketers), and this ad captures the same in style.


The best and the funniest moment in the ad is the end of the ad. A sound of Mohan comes somewhere from background and people start laughing. This is exactly the same we used to do in college. I hope most of you must have done same kind of things in your time.


Going to the technical side, the camera effects of this ad are too good. The office looks realistic and the camera positioning is very good. It has been placed at an angle and a height from which all of us are used to seeing other people in the office.


Without any jingle in the song, everything was upto the models used. They have done an excellent job especially Chimanlal Charlie. He looked natural and has proved to be the perfect choice for the same.


As per the strategic side, this advertisement has done what we call as Ek teer se do shikaar. Firstly, it has informed the people that it has the largest network of ATMs in India which is direct marketing. The second thing which it has achieved is the inclination of younger crowd. With the office in the ad looking trendy and modern, with young crowd as models, it has shown that it is indeed changing its approach from the old babuwala approach to modernized approach.


I believe this ad is the best in current times.


If you have a different opinion, please answer this question of mine -


Which Advertisement of today is the best one??


Banking on Bets!!!
Nov 30, 2005 02:31 PM5513 Views

Well, well, well, finally State Bank of India is betting on advertising for image boosting. Though India’s largest bank (in terms of deposits) doesn’t need this fanfare, the pressure of competition from the so-called new generation banks, ICICI Bank being the major threat, would have been the reason why the shy SBI went in for a revamp of its media plan. But the decisive factor in winning the race in banking is not the ads but the treatment of CUSTOMER AS THE KING, to put it with out jargon. The ground reality, however, is that many local and small banks and some foreign banks fare a good lot better in terms of customer service…means they make a visit to the bank a pleasure and not a nightmare.


The ads might look good on print. However, the TVC’s gives you a giggle the first time, the next time you really wonder what went wrong. It could be the other way also. For example, I never noticed the fact that the man is wearing a colorful shots to office because he lost the bet. I had to keenly watch the commercial at least 2 times to spot the humor.


There is nothing eye /ear catching in the ads. To start with, all the four ads look greyish. For example the Chaman Lal Charlie, the executive in shorts and the waxing guy all are visualized in drab colors. The Papad rolling hubby is a breather. There is neither jingle, nor are there any catching lines in any of the ads. Moreover, the dialogues sound broken in all ads, the executive being too soft to hear. Once you notice the forced humor, the next time you don’t bother to watch it again.


The ads look as if they are targeted only at the young urban crowd. Why did they forget the elderly people, the students, the housewives and the rest of the population? There is a complete disregard for the rural areas, which SBI as a PSB should have given a glance.


The basic theme of the ads is a lead losing the bet on an SBI FAQ. Let me list them and analyze….


Chiman Lal Charlie: Angry Mohan did not know that the bank has the maximum number of ATM’s in the country and so lost the bet in office and got named Chiman Lal Charlie. He proclaims his disgrace by yelling on top of his voice.


Executive in Shorts: The executive was unaware that the bank gives car loans on road price. He lost the bet and had to come to office wearing colorful shorts. He tells his folly to the “I don’t care” lift operator.


Pappad rolling hubby: The Husband rolls out pappad under the watchful eye of the Wife. He complaints to the inquisitive Friend of not knowing that SBI housing loans include the cost of the house + furniture etc because of which he lost the bet.


Waxing Guy: A guy goes to the next-door beauty specialist to get the hairs on his legs waxed off. He narrates his woes to the surprised girl in the neighboring seat, while the Friend sits by his side. Apparently he lost the bet because of his ignorance on weekend banking at SBI.


The fact that the bank has maximum number of ATM’s remains just a fact. When a customer can use his VISA card in all shared networks I wonder what is the relevance of this fact. The bank can reduce cost on boarding the shared network wagon. The executive in shorts and the pappad-rolling hubby testifies the bank’s failure in getting the facts across to the customers through other promotion media. Finally, the weekend banking takes place only in select branches.


While the bank boasts on weekend banking, I would advise them to better manage their day-to-day banking. Just two weeks back, I was in a SBI branch with my friend (you need to visit the bank once in a while to have the banking experience) to take a demand draft. We waited more than 45 minutes to secure one, that too on a no-rush day. We stood witness to an elderly customer snapping off at an employee because they couldn’t issue him an update on his account. (The computer was hung) He tried his patience for 15 minutes and then exploded. The employee couldn’t even give a consoling smile!!!


The final comment on the SBI ads is that they make the bank look drabber than before. The catchy jingles of ICICI and now IDBI reminds the customer of the bank. At least that much consolation for the customer.


Surprisingly Good Ad Campaign!!
Nov 28, 2005 04:33 PM6834 Views

The Empire Strikes Back is the term that comes to my mind as soon as I saw the ads from SBI. For a long time competitors in the banking sector like ICICI and Kotak etc. have been launching massive ad campaigns and SBI has remained silent. Now, the giant seems to have been spurred into action because the youth of India seem to prefer private banks to SBI. The ad series highlights all the salient features of SBI over their competitors and that too in a nice humourous way.


Chiman Lal Charlie: So we have the poor Mohan jumping at everyone that his name is Chiman Lal Charlie because he lost a bet where in he did not know that SBI has the maximum ATMs


Executive in Shorts: We have an executive well dressed at the top and a short at the bottom because he lost a bet as he did not know SBI gave car loans on On Road Price.


Papad rolling: A husband rolling papads just because he did not know that SBI housing loans include cost of the house + furniture etc etc.


Waxing Woes: And finally we have a person going to the waxing process just because his waging process failed him as he did not know that SBI has weekend branches as well.


Now the ad campaign does get people watching the ads. The only thing that I and many others I talked to feel is why ''Surprisingly SBI''. Everyone knows that this is the big daddy of all banks in India. So rather than ''Surprisingly'' the better option would have been ''But Naturally SBI'' or ''Of course SBI''. Also the main thing that SBI needs to do to attract the youth is to reassure them with regards to its customer service and this campaign does not do anything like that. So ICICI's reassuring ''Hum Hai Na'' seems to be more comforting than ''Surprisingly SBI''.


Having said this given the late start that SBI has on the advertising campaign, it has now got people turning their heads to the giant. Probably the second wave of ads might be the reassuring ones with a more sensitive and indian touch something like the ''Hamara Bajaj'' or ''We understand India better than anyone. So waiting with bated breath for the second series in the campaign.


Cheers! Ram



X