One Minute Sales Person - Dr Spencer Johnson

It is a psychology book rather than tactical or technical book. It is more than marketing. Very very useful book for successful sales with less stress. It gives the real ethinic base of good sales based on win-win. It describes that sales should be done on purpose because work on purpose brings happiness and purpose should be to help other peoples rather than rob the customers.

Secondly it describe that sale will be made with positive thoughts and every sale should match the needs and supply.Third it forces a sales person to look his advantages frequently and then look customer who needs that advantages. So every sale will make both sale person and client happy.

Also sale should be made by trust and good service.So this book deals only about psychology and assumes that you already know all marketing processes and this book builds on that processes.It does not tell about segmentation . It simply deals with psychology which can be said ethical sales.

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