MouthShut.com Would Like to Send You Push Notifications. Notification may includes alerts, activities & updates.

OTP Verification

Enter 4-digit code
For Business
×
transparentImg
Upload Photo
AirTel 'AR Rahman' commercial Image

MouthShut Score

75%
4.06 

Look & Feel:

Concept:

Execution:

Casting:

Performance:

Jingle:

×
Supported file formats : jpg, png, and jpeg


Cancel

I feel this review is:

Fake
Genuine

To justify genuineness of your review kindly attach purchase proof
No File Selected

AirTel 'AR Rahman' commercial Reviews

CHennai INdia
Sorry to say that I hate this tune.
Dec 12, 2003 03:51 PM 4223 Views

When everyone asked me to look out for this commercial I was very to see with great expectation. But when I saw this, my expression was ''What the heck is this?'' and why people are exaggerating this. This is nothing but some musician (just for a moment think that it is not ARR) roaming catching a tune with some passerby and making it as a big score. The sequence followed to narrate this is done in a great HURRY and nothing stands in the mind.


There are some commercial which you love to watch but now either the commercial is SENTIMENTAL (in many commercial MOTHER/WIFE/FATHER is crying) or some bullshit drama with popular face.


Well, I am writing some more because it is not allowing to save the review with in 150 words. If you want to see good picture by some amateur see it at https://photo.net They have posted even some tutorial too and we feel how poor our PROFESSIOANL photographers are.


Nice Ad
Jun 11, 2003 05:37 PM 7076 Views

A R Rehman is arguably the best music director around and Airtel guys did a coup of sorts by getting him to do a commercial for him because I havent seen Rehman in any other commercial as yet.


The Ad itself is nice and good... Rehman composes a tune by collecting various sounds and sending it to his studio via a Airtel Phone. The tune also available for download as a ringtone is nice.


Overall the ad is good and I liked it. I would also like to see perhaps A R Rehman composing a few more of the tones because his tones are nice.


Musical commercial
Jun 11, 2003 03:38 PM 5339 Views

MY favorite musician is A.R.Rahman.In the past I never saw him doing any ad.But I was wondered to see that my favorite musician is successfully casting a successful ad of Airtel mobile company and I love the ad very much.


The add


In this ad the musician is thinking about his new music and suddenly he gets a mouthorgan from a child.Suddenly he discovers a music and told the master to hear it via the airtel mobile.The master wants more.In the way he notices two african musicians is doing their drum work.He invites them in his group and then we see an incredible music is formed by this little music master.


The music of the mouth organ is also very sweet to listen and the advertisement is also very entertainer.


Music


The music is also very nice and sweet to listen.


YOUR RATING ON

AirTel 'AR Rahman' commercial
1
2
3
4
5
reavanMouthShut Verified Member
Coimbatore India
Li(o)ve Every Moment of this Ad
May 29, 2003 09:21 PM 9677 Views

''Dey Thadiyaa! Ungaalu Adla Pinnithaaruda''(Hey!Gigantic.Your Guy has excelled in the Ad.When my friend made this statement, I was completely perplexed.On further enquiry, I found out that A.R.Rahman appeased for an TV AD, and it appeased him.I had jeard that ARR was doing a project with Airtel, in denominations of Crores.But I never thought that the project would materialise so soon.Being one of the hardcore Rehmaniacs,I rushed to my home, and switched channel after channel to catch a glimpse of the Ad.But the whole evening went in vain.The next day, when I was viewing the News, the magical Ad appeared, and what a great one it was.For the next three days, probably the whole of TN and India was switching channels for an AD, rather than because of an AD


The Ad was indeed lovely & heartwarming, located amongst the picturesque surroundings of London.The AD explains the reach of the company, and how Airtel makes things easy.ARR tries to divert the attention of a child, in an airport and accidentally hits upon a tune.He plays the tune to a composer, some miles away from the surroundings.They agree that the tune needs to be enhanced by more sounds.Rahman goes on improvising during his travel, and finally arrives at a masterpiece of music, which pleases the composer, people and the annoyed child himself.That the Ad comes after ARRs Bombay Dreams and after the Unique Internet Music Composition for the Film ''Baba'' is indeed ironical.


The Ad clearly illustrates the three concepts.


1.Airtel has a great reach.(As they say, 165 Countries....Some Millions of People)


2.Airtel makes things easy for Communication(Making Worldwide Communications)


3.Airtel makes every moment happen and interesting(Live Every Moment)


And if Airtel wanted to convey the three concepts, the Ad was indeed a mammoth success.And an exclusive Ringtone that set the whole city crazy was named ''Airtel Ringtone''. That is indeed great publicity.


Airtel could not have had a more appropriate person for the Ad.Like Airtel, ARR employs technology for the delight of the people.Forget the ransom for the Ad, ARR has done thorough justice for the Ad.Even his music would have meant a lot for the AD, but ARR elevates the Ad to a great level with his screen presence.And his acting is by far one of the best natural acting I have come across recently.AR Rahman has emerged a great competition to our cricketers in the advertising arena.


It is indeed very pleasing to see the old jingle duo of Rajeev Menon, and A.R.Rahman back in action.The two set trends in Ad Making, with their brilliant blend of perfection and class in the early 90s.Leo Coffee Ad, and Regal Ads are unforgettable.In todays era, where we get all sort of novel, unconventional Ads, the old mix (done in a new manner) like this always strikes an instant accord with your hearts.Kudos to ARR and Rajeev Menon for repeating their praiseworthy performance after a decade of seperation.


To describe this ad, it can be termed as A Good Ad,An Effective Ad,A Welcome AD.It is no surprise that Ads from Rajeev Menon have the above mentioned quality.But the bottom line is that his former mate Dileep, known now as the wizard A.R.Rahman has highly enhanced the degree of goodness, effectiveness and suitability.Wheter you live every moment of life with Airtel. I lived and loved Every moment of the Ad..


A sure hit!!
May 19, 2003 05:31 PM 4419 Views

I would describe the Airtel's A. R. Rehman's commercial a truly ethical commercial. In today's world, we are bombarded with commercials, which are either blaming the competitors or unrealistically praising their own products and services. This commercial, on the other hand, tries to advertise its product in a very beautiful manner. The tune played by the mouth organ is pleasant to the ears and is a catchy one which anyone can easily remember. Though A. R. Rehman must have charged a hefty amount for this commercial but he has done full justice to it. You don't feel like muting the television when this commercial appears.


Live every moment of the tune
May 13, 2003 11:48 AM 16956 Views

I was in an HDFC ATM centre. Here after making my transaction, I checked out. Now I went to a restaurant, had something for my tummy and then headed home. Here I was playing with a lill' kid next doors. He took out his toy mobile and was showing it to me. I soon realised, my cell wasn't with me. I tried to recollect, where on earth had I left it? I kept on calling on my number. It used to ring and then used to get disconnected. I was soon on the road, still thinking, where had I left it? Soon it punched my brains. I had kept it in the ATM centre and forgot to take it back. I rushed to the venue. Here I asked the watchman, if he found any handset. He denied. He said, ''Many people came after you and maybe someone has lifted it up.'' He escorted me to a room inside the centre and asked me to check the room. He stood there smiling as I checked the room. By this time I had gone bananas. I was cursing myself for losing something I had bought out of my own hard earned printed papers each with a silver string and a sign of the governer. I tried to call on my number again from a PCO, but still the phone was ringing. I wondered, why the one who has got his/her hands on the handset hasn't switched it off or thrashed out the sim card. I soon called up one of my friends. He came along. I told him all that had happened. This fat ol' friend of mine said, ''That watchman has it. Otherwise why would he care to unlock his private room when he and you both know that you never entered there.'' Yes now my brains started working. I could recollect the smile on his face when I was searching for my cell.


(contd. at the end of the review)


======================================================


I myself used to use Airtel, but then I quit for various reasons. Then I have moved to Orange, then BPL and now Trump. As they say, 'Variety is the spice of life.' If we observe, we as customers are never satisfied irrespective of the brands involved in telecom services. Now enough of personal experiences. Lets have look at the ad.


A. R. Rahman tries to divert a kid's attention by playing the harmonica. He calls up his recordist to replay the tune. ''It's nice. You want to add something more?'', is the response. On the way, Rahman picks up a flutist and percussionist and they go on with the tune. As the car, passes by a concert, all the musicians give an improvised performance on the same tune. Then we see a white colored handset labelled with a logo of 'Airtel' placed near the mike. The music is transmitted over Airtel to the recording studio.


Thus highlighting the quality communication supported by their product, Airtel comes up with a melodious commercial. Thanks to the maestro. The base lines going with the tunes 'Live every moment', adds to the magic. The tune is soothing to the ears. This very tune gives the ad it's importance. And A. R. Rahman's presence serves the importance of stardom for an effective ad. A.R. Rahman playing the harmonica for a kid brilliantly changes into a theme that everybody around is seen to adapt to with ease. The tune reaches far n' wide with Airtel as it's mode of communication. A brilliantly scripted commercial does make a difference to the screen play.


Since it's launch, Airtel has always been on top, wherever advertisement is concerned. If we take a look at the product, it's a lill' bit of a moody sort of. We sometimes get the connectivity even in underground passages and sometimes we are out of network in the mid of a broad highway. The end customer is left with schemes and more schemes poping up every couple of months. Now moving towards the ad campaign; This is the first time A. R. Rahman has entered into the mad ad world with Airtel as the product. Bharti Telecom has paid the maestro a fee of Rs. 2.5 crores for the ad campaign. While A. R. Rahman has been roped in for AIRTEL, we see SRK and Kareena K for the 'AIRTEL Magic' ad. Thus Airtel ad campaigns manage to reach everywhere from the classes to the masses. A. R. Rahman has composed a total of five ring tones for Airtel, which are available as free downloads for the customer.


For Airtel users, here goes the procedure to download the Rahman tones.


In messages, write,


''Tone - space - a tone name (for example 'Dream') - space - brand name of handset''.


Send this to 500. You will receive the ring tone from 500 as reply to your message.


The different ring tones available are Dream, Desire, Buddy, Sizzle and Little One


======================================================


(contd. from the start of the review)


Now we stepped back in the banking centre and asked the watchman about the lost mobile. He repeated his answer. My chubby fat pal called up on my number and we could here the AIRTEL tune going 'La La La'. We asked him, ''Where's that sound coming from?'' He said politely, ''From the AC. It sometimes comes when there is some prob;em with the AC.'' Now my fat teddy friend was growing into a wild bear. He folded up his sleaves saying, ''Now out with our piece, or you are nowhere here anymore.'' That poor chap saw my friend's size for once and then replied in an afraid tone, ''I really haven't got it. Why are you troubling a poor man.'' Now my friend was red with rage. I saw he was going to enter that 'punch' 'pow' act. I intervened by asking the watchman his name and then I turned towards my pal ''Let it be. We will write to the HDFC people regarding this and soon this guy will see his job gone.'' Then came the tears from the other side, ''Please don't do this. I have an old mother at home. If I lose my job, how will I look after her.'' His hand went into his pocket and out came my cell. We left after ensuring him that we won't write to anyone. I knew it was my mistake to forget it there and then how could he not fall for greed for material things. The bottom line is that my fat fat friend and A. R. Rahman's AIRTEL tune saved my handset.


Brilliant !!! ARR has more than 8 tunes to the oct
May 06, 2003 04:25 PM 5620 Views

Hey !!! Did you chaps know ? A R Rahman was paid a coupla crores of this advertisement. Airtel (Bharti Telecom) sure is raking in the moolah and is also spending a fortune on advertising. One must admit that it has turned out to be truly magical ad just like ARR's music.


The tune is hummable and idea behind the ad is commendable. Bahut sahi hai bhidu !! A R Rahman makes an impression once again... Guess its an art to combine music and pull off such a brilliant performance.


Way to go - ad makers !!! Hope we get to see some more creativity and innovative ideas such as this one.


Recommended Top Articles

Recent Questions and Answers on AirTel 'AR Rahman' commercial

500
Have a question? Ask away!

X