I was in an HDFC ATM centre. Here after making my transaction, I checked out. Now I went to a restaurant, had something for my tummy and then headed home. Here I was playing with a lill' kid next doors. He took out his toy mobile and was showing it to me. I soon realised, my cell wasn't with me. I tried to recollect, where on earth had I left it? I kept on calling on my number. It used to ring and then used to get disconnected. I was soon on the road, still thinking, where had I left it? Soon it punched my brains. I had kept it in the ATM centre and forgot to take it back. I rushed to the venue. Here I asked the watchman, if he found any handset. He denied. He said, ''Many people came after you and maybe someone has lifted it up.'' He escorted me to a room inside the centre and asked me to check the room. He stood there smiling as I checked the room. By this time I had gone bananas. I was cursing myself for losing something I had bought out of my own hard earned printed papers each with a silver string and a sign of the governer. I tried to call on my number again from a PCO, but still the phone was ringing. I wondered, why the one who has got his/her hands on the handset hasn't switched it off or thrashed out the sim card. I soon called up one of my friends. He came along. I told him all that had happened. This fat ol' friend of mine said, ''That watchman has it. Otherwise why would he care to unlock his private room when he and you both know that you never entered there.'' Yes now my brains started working. I could recollect the smile on his face when I was searching for my cell.
(contd. at the end of the review)
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I myself used to use Airtel, but then I quit for various reasons. Then I have moved to Orange, then BPL and now Trump. As they say, 'Variety is the spice of life.' If we observe, we as customers are never satisfied irrespective of the brands involved in telecom services. Now enough of personal experiences. Lets have look at the ad.
A. R. Rahman tries to divert a kid's attention by playing the harmonica. He calls up his recordist to replay the tune. ''It's nice. You want to add something more?'', is the response. On the way, Rahman picks up a flutist and percussionist and they go on with the tune. As the car, passes by a concert, all the musicians give an improvised performance on the same tune. Then we see a white colored handset labelled with a logo of 'Airtel' placed near the mike. The music is transmitted over Airtel to the recording studio.
Thus highlighting the quality communication supported by their product, Airtel comes up with a melodious commercial. Thanks to the maestro. The base lines going with the tunes 'Live every moment', adds to the magic. The tune is soothing to the ears. This very tune gives the ad it's importance. And A. R. Rahman's presence serves the importance of stardom for an effective ad. A.R. Rahman playing the harmonica for a kid brilliantly changes into a theme that everybody around is seen to adapt to with ease. The tune reaches far n' wide with Airtel as it's mode of communication. A brilliantly scripted commercial does make a difference to the screen play.
Since it's launch, Airtel has always been on top, wherever advertisement is concerned. If we take a look at the product, it's a lill' bit of a moody sort of. We sometimes get the connectivity even in underground passages and sometimes we are out of network in the mid of a broad highway. The end customer is left with schemes and more schemes poping up every couple of months. Now moving towards the ad campaign; This is the first time A. R. Rahman has entered into the mad ad world with Airtel as the product. Bharti Telecom has paid the maestro a fee of Rs. 2.5 crores for the ad campaign. While A. R. Rahman has been roped in for AIRTEL, we see SRK and Kareena K for the 'AIRTEL Magic' ad. Thus Airtel ad campaigns manage to reach everywhere from the classes to the masses. A. R. Rahman has composed a total of five ring tones for Airtel, which are available as free downloads for the customer.
For Airtel users, here goes the procedure to download the Rahman tones.
In messages, write,
''Tone - space - a tone name (for example 'Dream') - space - brand name of handset''.
Send this to 500. You will receive the ring tone from 500 as reply to your message.
The different ring tones available are Dream, Desire, Buddy, Sizzle and Little One
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(contd. from the start of the review)
Now we stepped back in the banking centre and asked the watchman about the lost mobile. He repeated his answer. My chubby fat pal called up on my number and we could here the AIRTEL tune going 'La La La'. We asked him, ''Where's that sound coming from?'' He said politely, ''From the AC. It sometimes comes when there is some prob;em with the AC.'' Now my fat teddy friend was growing into a wild bear. He folded up his sleaves saying, ''Now out with our piece, or you are nowhere here anymore.'' That poor chap saw my friend's size for once and then replied in an afraid tone, ''I really haven't got it. Why are you troubling a poor man.'' Now my friend was red with rage. I saw he was going to enter that 'punch' 'pow' act. I intervened by asking the watchman his name and then I turned towards my pal ''Let it be. We will write to the HDFC people regarding this and soon this guy will see his job gone.'' Then came the tears from the other side, ''Please don't do this. I have an old mother at home. If I lose my job, how will I look after her.'' His hand went into his pocket and out came my cell. We left after ensuring him that we won't write to anyone. I knew it was my mistake to forget it there and then how could he not fall for greed for material things. The bottom line is that my fat fat friend and A. R. Rahman's AIRTEL tune saved my handset.
- Thank You! We appreciate your effort.