#Introduction: -
Apple's latest smartphones are easily among the most-anticipated launches of the year, with billion of fans eagerly looking forward to what the company comes up with next. Rarely arriving without controversy, a new iPhone will inevitably inspire some of the most impassioned reactions the industry gets to see. Once again, apple's coming through with a Pair of models, this year's iPhone 7and iPhone 7plus. As a number - upgrade year ( rather than one that bring us some new-iphone) , we had sure expect some major changes. With dual rear cameras, the iPhone 7 plus feels like it fits that bill, but what about the smaller iphone7? Is this a real improvement over the 6s or is apple just fiddling around a bit, tweaking design here and there while swapping in a few parts?
#Design: -
Approaching the design for the next generation of an industry -leading flagship phone seems wrought with the possibility for disaster. Do you take the safe approach and give users more of what the flocked to last year -while risking the characterization of being lazy and failing to innovate? Or do you try something bold, eye -catching, and new-through bringing with it the possibility that a fresh look may not resonate with shoppers?
For the iPhone 7, apple 's executing a delicate balancing act that crosses the boundary into both camps, expanding on a very familiar look in some smart, attractive ways, while also not being afraid to steer the handset in some risky new directions. At arm's length, the iPhone 7could pass for an iPhone 6s or iPhone 6, but doesn't take much of a closer look for the changes to start popping out. One of the easiest to spot is new camera a bump, risking from the phone's back as a smoothly curving lip formed out of the back panel itself.
#Display: -
Apple's not company to make big changes to the displays on its phones without some serious deliberation, so it shouldn't be a surprise to learn 4.7-inch LCD panel in a 750x1334 resolution.
But even with those physical details going unchanged, apple's still able to deliver some tangible improvements with the screen on the new iPhone 7, giving the display a wider color gamut and brighter output.
Officially, apple quotes a maximum brightness for the iPhone 7's screen of 625 nits, and our testing of the of the headset confirmed that not only is the iPhone 7 hitting that target, but it's actually doing a little better, coming in slightly over 630. That's great for outdoor visibility, but keep in mid this 600+ nit level is only reachable with brightness set auto, and the phone exposed to really bright lighting conditions. Manually sliding the brightness to 'Max ' only hits in the 530 range, which is still plenty bright, of course.
Colour look great on iPhone 7 and our tests suggest that Apple's gamut improvement have indeed blessed the headset with pretty accurate color reproduction. It's the sort of change you are not going to appreciate unless you are doing a side-by-side comparison, and even then the upgrades exit only on the very edges of our perception, but it's a welcome enhancement, all the same.
Had apple just given us basically the same screen we had last year on the iphone 6s, we would have been happy enough, and while this year's improvements don't change our use of the Phone in anything like the way the introduction of 3D touch did ( which, of course, is back on the 7) , they are still solid upgrades.
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