From north to south, milk is a staple in an ideal Indian diet. Several milk brands have emerged over the years, offering high-quality, natural milk sourced directly from local farmers. The two brands- Amul and Country Delight, are among the most popular ones in the country, each carving their niche customer base with years of experience. It is not easy to choose among so many varieties of milk and milk brands available in the market. With the right nutrition value, taste, and price, each individual can have a different idea of the best milk.
In the debate of Amul Vs Country Delight, both are known for their high standards of processing, variety of milk types, and super nutritious milk. Both brands have established their presence in the market, but they cater to different consumer preferences and needs. While Amul is a legacy brand that has been around for more than 50 years, Country Delight is a relatively newer company. This article will explore an overview of both brands, their sourcing methods, types of milk offered, taste comparisons, and pricing to provide a comprehensive understanding of their products.
Overview of Country Delight and Amul
What is Country Delight?
Country Delight was started in 2015 by two IIM graduates Chakradhar Gade and Nitin Kaushal, who aimed to provide fresh, nutritious, and unadulterated milk right at people’s doorsteps. The launch of the Country Delight app was a revolutionary move, allowing customers to order and get fresh milk delivered or choose a weekly subscription-based model. The brand focuses on providing fresh milk from farm to home within 24-36 hours of milking, maintaining a high level of quality and taste control.
What is Amul?
Amul (or Anand Milk Union Limited) is India’s largest milk company started in 1946. With over 70 years of experience, Amul is a legacy brand renowned for its consistent taste and safe processing. It operates on a vast scale, with a revenue of approximately ?55,000 crores. Amul's extensive distribution network ensures that its products are available across the country. Amul’s rigorous quality standards ensure that the milk is safe and refreshing every time you open an Amul packet.
Sourcing & Freshness
Sourcing of Milk: Country Delight
Country Delight sources its milk directly from local farms, ensuring that it reaches consumers within 24-36 hours of milking. This farm-to-home model allows for better control over quality and freshness. Fresh Cow milk is sourced from Gir, Sahiwal, and other healthy cows near and around your closest city. Fresh and unadulterated farm-to-home delivery is the USP of Country Delight.
Sourcing of Milk: Amul
Amul has a chain of sourcing called the cooperative model. Over 15 Million small and big farmers are organized into Village Cooperative societies that supply milk to Amul, one of many dairy cooperatives or unions. The brand has established an extensive infrastructure for milk collection and processing, ensuring a steady supply chain. Customers get natural, fresh, and pasteurized milk without any safety concerns as each milk source is verified.
Product Range Comparison
Country Delight Milk Products
Country Delight offers a wide range of milk and milk products ranging from A2 cow milk, buffalo milk, thick and creamy cow milk, and other dairy products such as paneer, desi ghee, and different types of yogurts.
Amul Milk Products
Amul has the most extensive line of milk and milk-based products ranging from all types of cow and buffalo milk (full cream, single-toned, double-toned, skimmed, and flavored), yogurt, buttermilk, paneer, ghee, and ice creams.
Taste and Quality
Taste is subjective and each individual has different preferences when it comes to drinking milk, however, Country Delight Vs. Amul taste can be differentiated-
Taste of Country Delight Milk
Country Delight milk has a rich flavor due to its freshness and minimal processing. It has a thicker consistency with notable creaminess. The formation of malai over heated milk is evident in the rich texture of the milk that appears with zero adulteration.
Taste of Amul Milk
Amul Milk has a more consistent flavor and taste, which is sweeter and suitable for most Indian palates. The full cream variant is particularly popular for its rich texture, while the Taza variant is appreciated for being lighter yet flavorful.
Pricing Comparison
Price of Country Delight Milk
Country Delight typically positions itself as a premium product with higher prices due to its fresh delivery model and high-quality standards. A 450 ml Buffalo milk pouch costs around 53 rupees, whereas a 450 ml Cow milk pouch costs around 45 rupees.
Price of Amul Milk
Amul is a household brand and ensures that prices are even and fair for both customers and farmers. Amul’s fresh cow milk is priced at 56 rupees/liter and fresh buffalo milk is 74 rupees/liter.
Conclusion
In conclusion, even though choosing between Country Delight milk versus Amul depends on individual preferences, there are several differentiating factors. Milk is the major product of both brands. While Country Delight is a new-age brand with high standards of quality and creamy milk texture, Amul milk is more refined and consistent with a sweeter and more balanced tone. Both brands rank high on factors such as freshness, taste, sourcing practices, etc. However, Country Delight products are priced on the higher side, whereas Amul gives a more value-for-money experience.
Both brands have their strengths and cater to different segments of consumers looking for quality dairy products. In short, in the Country Delight Vs. Amul debate, go for Country Delight if you want rich and creamy milk without worrying about the budget. Amul is a better choice if you want to explore a wide range of products, with consistent taste and lower prices.
FAQs
What is special about Country Delight milk?
Country Delight promises to deliver its milk in its purest and unadulterated form within 24-36 hours of milking, giving it a rich and refreshing taste.
Why is Country Delight costly?
Country Delight has a more premium approach, focusing on health and quality over mass production, and commits to providing fresh, unadulterated milk sourced directly from local farms.
Which is better, Country Delight or Amul?
Country Delight is a better option in terms of taste, creaminess, and quality of milk, whereas Amul as a brand is a better choice if you want more options, consistent taste, and fresh products.
