We live in a digital era and reviews are something that we rely on before making any decisions, particularly the ones in which we are going to invest our hard-earned money in.
Are reviews really that significant, that the brands need to worry? How much do customers benefit from reviews? Does the power of reviews just help brands or both side of the transaction? Let’s take a look
There is a common proverb in Marketing that ‘Customer is King’ but in today’s digital world, with the volumes of information available on the Internet, we are made to believe – ‘Content is King’. When it comes to buying, an article published by Moz.com indicate that a massive number 67% of consumers are heavily influenced by the reviews they see online.
Reviews Matter:–
Benefits to Consumers:–
Customer reviews are not only beneficial to consumers, but to brands as well.
Reviews are great for business. Brands can understand customers need and then rigorously focus on iterating and improving their products and services.
A balanced mix of online reviews benefits your business by adding elements of facts, feedback, and transparency to your brand image.
However, reviews also help customers in making the perfect buying decision, be it the smallest or greatest of all. Someone has rightly said, a pen is mightier than the sword.
Do you want to know what people are talking about you? Check out our website for reviews and get insights across various product categories.
