In today’s times, customers are readily willing to broadcast any mistake made by the brand across the number of platforms online! Even a single review/rating can influence someone to choose your competitor over your business.
‘Online Reviews’ is a very powerful decision-making tool. Reviews are not only important to attract potential customers at the beginning of their buying journey but also to determine how much a person is willing to spend on your business.
Perhaps with this knowledge in hand, it is also important to learn how online reviews can help improve over-all SEO:
User-Generated Content:
Search engines rely on complicated and fluid algorithms and provide us with the best information to help us make better decisions. Fresh content is one of the key factors that drive search results online. Reviews make a great form of user-generated content, coming directly from customers who have experienced your product/service.
What more – it is also a great form of relevant content and should always be encouraged!
Long-tail Keyword Traffic:
Reviews are written by buyers of your product who are more or less similar to the larger audience you would look at targeting. The language used by reviewers will be similar to keywords used by potential customers for researching online. Thus the consistent flow of reviews will generate more traffic for the right keywords, coming directly from your customers.
Social Mentions:
Consistently receiving feedback on your product or service can help your product become popular, increasing both reach and sales for your business. Reviews should be incorporated as part of the social strategy as a way to encourage customers to express their love for your products or services online.
Search Engines Favor Highly-Rated Sites:
Google takes into consideration the ratings of sites that have the highest ratings. It means it’s not just about adding reviews to your sites but having favorable feedback on third-party platforms that have high traffic, visibility and authority on Google.
Visible Star Ratings:
Star rating is also a predominant factor that influences buying decisions. When star ratings are displayed in search results, prospective customers instantly decide whether they would be interested in visiting your website or not. Having a positive star rating will help increase traffic and possibly sales as well.
When consumers research online for a particular product or service, search engines prioritize aggregator sites and provide the latest and relevant information. That’s exactly where third-party platforms like MouthShut.com hold more credibility and are ranked higher in search results.
Where is your brand positioned online with respect to ‘reviews’? Why not, take a look at MouthShut’s corporate solution.
