Business success is greatly influenced by customer opinions. Marketing these reviews, be it positive, neutral or negative, not only help your brand build awareness but also aid in increasing sales, grow your business and actively engage customers.
In today’s article, we will highlight some of the factors which will help you market customer feedback online.
Social Media
Social media marketing is a great way for businesses to reach prospects and customers. Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
To use social media effectively, the brand should learn to allow customers to post their genuine feedback, experience e.g. online comments, product reviews, etc rather than use the marketer-prepared content copy
The best way to market your product or service launch is by promoting positive customer reviews via social media. The content can be liked and shared by the consumers; it also reaches a larger audience in very less time.
Managing your reputation
Take charge of your online reputation and respond to both good and bad reviews. Remember that the response will be read by prospective customers, too.
The best way to curb the negativity that stems from these reviews is to take appropriate action quickly and effectively. The only way in which the apology stays relevant is if action is taken to solve the problem and satisfy the customer’s needs.
When consumers see that a company is responding to the reviews, in a non-generic way, it is actually marketing the reviews. In return, consumers are more likely to read through several more reviews and visit a brand’s website.
Managing critical consumer feedback online and encouraging your satisfied customers to share their experience can do wonders.
Testimonials
Testimonials create an emotional appeal for your branding and help convey your overall brand message. It instantly boost the sales of your product or service.
Sources: Social Fresh
Sources: B2B Content Marketing Trends Report
It is important to select the proper testimonial for the marketing campaign. The testimonials should be from actual customers and the attempt must come off as natural and genuine.
Review Widget
Getting ratings and reviews on your website or social networking sites is a simple yet important way to help people to trust and choose your business.
Review widget not only help share your latest reviews but also, encourage customers to post their experience.
A third party review platform brings more awareness and built positive reputation which is proven to convert more customers by inspiring trust through credibility.
Consumers that are unfamiliar with a brand or service are more likely to use customer reviews to make their initial judgment regarding impression.
Email Marketing
Emailing is an inexpensive way to advertise your company and its products and/or services compared to many other types of marketing. It’s also extremely easy to set up and track an email marketing campaign, making it a very accessible type of marketing for small businesses.
Email marketing is trending and with that comes changes to how consumers respond to those marketing strategies. It is always a good idea to include a link of your reviews/testimonial page on your website along with quotes from actual customers in your e-mailer.
There is no one better than your satisfied consumers to spread the positivity about your brand. With such an impact of online reviews on business growth, it’s a good idea to include genuine customer reviews in your marketing campaign.
Sometimes a positive customer review might bring to you what other marketing efforts just can’t!
