One of the most crucial aspects of digital marketing is managing your reputation online. Internet is a huge space where people come and express their feedback, these comments and reviews have a direct and everlasting impact on a brand's reputation. Hence, paramount care needs to be taken while handling a brand’s online reputation.
Online reputation management (ORM) deals with the professional handling of online content about a brand. It comprises of strategically maintaining a positive reputation while handling negative content. The exponential growth on the internet has enabled consumers with numerous outlets to voice their opinions about a brand, these include search engines, review portals, forums, blogs, social networking sites, etc.
Reputation management requires brands to actively address and acknowledge content which is damaging to its image, this can be done by using consumer concerns to solve problems before it creates more harm to the brand’s reputation. A major part of reputation management involves strategically suppressing negative search results while highlighting the positive ones. Online reputation management seeks to increase visibility, improve positive mentions, reduce negative feedback, removal of non-relevant content, and increase in encouragements for positive communications.
Why ORM matter?
If someone writes something negative about you online, it can put you at a serious disadvantage in comparison to your competitors, especially if you’re not aware of it. Today’s internet savvy consumers make buying decisions based on online reviews and content available for a brand. Potential consumers can change their purchase decisions when they read bad reviews, negative blog post or comments received by the brand. Thus, it’s important to keep tabs on what people are saying about you online.
What needs to be done?
A comprehensive Reputation management strategy is the first step towards effective ORM
Monitoring for Vulnerabilities
It’s important to keep a pulse check on social media, manage your brand reviews and monitor sites like Wikipedia and Google. Scan the digital sphere for all the content that could impact the reputation of your brand. Find and capture all conversations that include everything about your brand, i.e. services, products, events & stakeholders, etc.
Highlight all conversations as required
1. Identify key influencing sites where conversations pertaining to your brand are posted.
2. It is essential for brands to monitor and actively participate in such conversations by responding and engaging with the contributors to the conversations.
3. Follow up on such conversations until closure, ensuring a positive brand image.
Analysis and Inferences
Monitoring tools can be used to get more insights on social media outreach to boost ones’ online reputation. These tools have widespread coverage along with a user-friendly Graphic Interface with multiple analytical abilities. This helps brand strategize their Online Reputation Management
Tracking online conversations & support presence can help Brands improve the way they interact with their online consumers.
Online Reputation management also helps the brand understand and analyze their competitors with respect to the nature of content generated for them.
Once you understand where your brand stands with regards to its online reputation you can start towards improving it tremendously. MouthShut.com has played an instrumental role in such reputation transformations. It gives you the option of guarding your reputation against vested interests. It will help you understand the complex web of social media and reviews.
Write to us at support@mouthshut.com to know more about MouthShut Brand Pulse and understand what people are saying about your brand.
