Cars and SUVs

A small chunk of the audience sees cars as just a means to get from point A to point B. But for someone who is a potential customer of a car that may be a sedan, hatchback or a SUV sees the car as more than just a mode of transport. For them It is not just a machine that runs on 4 wheels, but a blend of looks, design, aerodynamics, features, safety, fuel efficiency, etc.

Nevertheless, the fact cannot be denied that the first thing that lures the car buyer who may be an enthusiast is the overall appearance of that car. The better the looks, the higher the chance of that car being sold in impressive numbers. While that is the case here, well we're just talking. While some may just share their views of the car looks from the images they see over the internet, while there are some car experts that give their first-hand experience and share their reviews while being Getting Hands-on experience with the car, now tell me isn’t that something better?

Now a lot of us get confused between the term’s features and specifications, let us take a walkthrough of the terms, so basically car features simply include; Cruise Control, Traction Control, Airbag, ABS, Power Windows, Parking sensors, Blind Spot Monitor sensor, GPS Navigation and so on. And specifications include Engine Capacity, Fuel Type, Torque, Power, Drivetrains, Top Speed, Acceleration, etc.

One of the most significant factors that makes a big impact on the purchase decision of a car is the overall driving experience, and the experience varies from one type of car to another, so let's say for example the driving experience on a station wagon would be completely different from that of a hatchback. Another factor. That has the same significance as the first one is the cost of the car or in simpler words 'THE PRICE TAG'. No matter how great a car is, if it isn't affordable then what's the whole point of manufacturing that particular car? The car experts from the decade have been invited to the car launch and it is where they get a say about their experience and these experts on their respective channels or website pass their verdict as a review for their audience. It's quite natural that different buyers will have varying buying capacities and so will be varying their choices of a car.

Whether a bike or a car enthusiast, they all are steadfast for a particular brand, which in simpler terms can be called 'Brand Loyalty'. Buyers of a specific brand will always stick to the brand, and they keep coming back for that one unknown feature/trait of that brand's product which always is unknown to the third person.

Nowadays most car buyers wish to buy a car that uplifts their social status, as the more prestigious a car brand it is, the higher the social status of its buyer will be. However, it is a myth that a pricier one will have a higher social status