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Not worth spending your money and time

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FOSTER CITY United States of America

Not worth spending your money and time
May 15, 2013 08:38 AM 5971 views

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I am living abroad and wanted to buy a flat in Bangalore as an investment. I was initially attracted to Sterling since it is a long time player in Real Estate and I expected a lot from them. I contacted someone from their Sales department and he quoted me a price. That was the end of any fruitful conversation with them.


The guy had not provided me any details of making payment and online registration. He kept telling me that he would get back to me in a couple of days with the details after speaking to his manager, and rest assured, the price would remain the same and that the flat was already booked in my name. This went on for two whole months and finally I managed to get the details which I needed.


Then it came to the bank loan. Sterling got very adamant that I take the loan from HDFC(are you kidding me?). This was the first time we ever came across a builder who would force the customers into taking the loan from 1 bank. Since SBI interest rates were cheaper, I refused. Finally we got them into agreeing on us getting an NOC from HDFC before applying for a loan at SBI.


To apply for a loan, I had to get the flat registration done. When I contacted the sales guy again, he would not reply. After a couple of weeks, I contacted his manager who informed me that he has resigned from the company(I am not be surprised). He also mentioned that since the prices of the flats have increased, I would have to buy the flat at the higher rate. I told him that I was promised that the price would not increase for me, since the delay was on their part. But he would listen to none of it. He even went to the extent of telling me bluntly "But you dont have any proof of the conversation with my subordinate". I said I have those exchanges of emails, that I can forward if he wanted. He knew I had him, so he went on to say that I should forget what happened in the past. I was dumbfounded. But the worst was yet to come. He looked up in the system(or at least pretended to be looking) and gave me the final shocker, that the flat has already been sold out and told me there are other projects if I would like to invest in. I know that this was a diversion, and the truth was that he no longer wanted to sell the flat at the price initially agreed on.


So there goes my story. Hence I would strongly advise any future customers of Sterling to be aware of the gimmicks they suck you into.


Remember, this is the kind of service and attitude I got from them without me paying a single penny. Imagine, how it would be once you actually purchase their flat and they get hold of all your money. I kinda empathize with people who have invested their money and are now getting a rough deal quite late in the game.



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Brand Response

Thank you for bringing it to our notice. We deeply regret that you had that experience. At sterling we aim at delivering exemplary quality and maintain high standard of customer satisfaction. We hope your issue was resolved.
Our internal team is also evaluating the problem and we will make sure the issue is not repeated. For any queries and issues please connect with our Support team at
response@sterlingdevelopers.com

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By: SterlingDevelopers | Sep 27, 2016  04:31 PM Comments 0

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