Building real communities with real homes

Review On Gera Developments, Pune

As a marketing and branding consultant, it is ironical that homes are built, marketed and most importantly positioned to decision making audiences with a complete skew to reflect their accomplishments in life’s journey. It’s path breaking to have a brand in Real Estate clearly develop their product from a functional offering to satisfy the needs of the decision maker’s most important and coveted interest, their children.

Given the continual evolution of our societal context and the manner in which our children are being brought up, it would have been shocking that marketers do not pay enough heed to this need. I believe it is here that Gera Developments brings to stark reality such an outstanding offering from a product functionality point of view.

What’s interesting to note, is that the delivery of the offering even gets represented in their offering aptly titled and trademarked ChildCentricTMHomes. This offering seemed to have gone to market from a clear understanding that the parent has a very specific need or should we refer to it as parental ambition to ensure that their child gets the best. It is here that ChildCentricTMHomes was developed with ensuring that the child grows up in an environment that has the best in terms of learning & development that was safe, fun as well as convenient.

ChildCentricTMHomes provides an entire roster of services focusing on the holistic development of the children by getting them to learn, play and grow. What makes it so incredibly relevant in today’s living is that these facilities and disciplines are being offered at the doorstep of one’s home. This automatically takes away the heartburn of travelling in our cities where the traffic density is so high. But, the real happiness comes in the final gratification for the parents in them being able to participate in their child’s development thereby building stronger relationships. This is where I witnessed first-hand this come to life at the “Unleash the Star in You” program where Gera partnered with Dale Carnegie, one of the best brands in Training and Development to build a specific program to ensure effective skill, attitudinal and behavioral training to the children of Gera’s community of young residents.

During the program, these older children and young adults had complete immersion into techniques that got them to break through all possible barriers of shyness and diffidence and eventually communicate with complete self-confidence and conviction. The day’s discoveries ended in a crescendo where the transformation can be best described as amazing in witnessing the children and participants showcasing their vision on chart paper through a futuristic perspective of where they see themselves. What was astonishing was their ability to express themselves with amazing clarity and this being done with conviction in front of their parents.

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