Best BISCUITS in India: Read Customer Reviews & Ratings

If a cookie is a trusted representative of consumption in India, it depends on who buys it. Currently, urban sycophants are collecting more cookies used by villagers.
Rural markets and small businesses have contributed to the overall decline in FMCG volumes. Nielsen's annual sales do not exceed $ 100 million. “Despite the declining cost or the small packaging segment, there is no problem with consumer demand for premium small and large biscuits, which is still growing,” said Mayan Shah, head of product division at Parle. India's largest consumer goods segment, Rs 35 billion biscuits, rose 2.5% in April-June. The price of biscuits is over Rs 100 per kg, premium version, which will double the market and grow by 8%. The rest of the market - sales below 100 per kg fell by 9%.
“Mass production usually suffers. The premium or discretion category is not completely isolated, but it still wins, ”said Devendra Chawla.
“But we have to keep an eye on them as we move forward,” Chawla said. The difference between urban and rural areas is the consumption of rapidly expanding consumer goods in India. Urban and discretionary goods are growing rapidly, and some categories of multinational goods are losing money.
Products like creams, detergents, toothpaste, deodorants, chocolates, malt drinks and noodles grew at a faster pace in the April-June quarter, officials said citing Nielsen.
FMCG market growth slowed from 60 basis points to 10 percent. Cookies, salty foods, soap and tea.
Mariko, who sells safflower oil and parachute oil, said consumer goods are more developed in rural India, the recession is more severe, and clandestine urban products have survived thanks to modern commerce and e-commerce.
“In addition to mass consumption, wholesale trade also declined due to the liquidity crisis, which also contributed to growth,” said Sago Gupta, managing director of Marico NSE (0.27%).
Consumption in rural India, which accounts for a third of urban areas, grew faster than in the last three quarters, but has come under pressure. In April-June, both markets grew at the same rate. Agricultural production in October-December increased by 2.7% over the same period last year. This is the lowest figure in the last three years.

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