Few hours ago we received an email along with a Mumbai Police order, from our SMS gateway provider requesting us and other corporate customers to desist from sending any "Bulk SMS" until midnight April 2, 2011.
Now what's "Bulk SMS" has not been defined but our SMS gateway provider clarified that "transactional sms" will still be allowed. Ahh, thank you!
At mouthshut.com we've NEVER sent out promotional sms or bulk sms. We have an SMS Review service that lets people post their opinions by sending their content to +919769 696967 This review gets posted on our website. It's a great service especially if you'd like to review a restaurant or a retail store, etc.
Our provider clarified that such transactional SMS are not banned they will " be making required changes at our end to ensure no promotional message is terminated to Mumbai numbers."
I have no idea what Mumbai Police will achieve from this ban...hopefully these are attempts to curb rumors and maintain peace.
Amen
--Faisal
