Aug 24, 2005 03:58 PM
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(Updated Aug 24, 2005 03:58 PM)
With the frequent change in fashion statements and sweeping away trends, Americans have risen up to necessity of decorating themselves with new and designer jewelry. This is reflected in the fast growing sales figures in jewelry market. However, it is important to gather proper knowledge on a particular jewelry to make the best purchase.
How easy is jewelry purchase now?
With the manufacturers having online storefront for selling jewelry, it is now a matter of few mouse clicks to choose a particular piece of gold jewelry or a precious gem like blue diamond. Moreover, the craze for online marketing is at an all time high due to the dropping prices. Manufacturers can afford this as they have a wider market with global clients.
What other benefits does online purchase of jewelry provide?
Online stores provides with real-look catalogs having high-resolution images of all types of jewelry, depending on stock. Alluring designs of silver jewelry or the mystery of black diamonds comes with price list and short descriptions. Online storefronts also provides with resourceful articles on intricate jewelry topics like diamond evaluation etc. for common knowledge.
How to choose the right jewelry?
Choosing the right jewelry at the best price is a mammoth task. Often customers go out of their brains and picks up a diamond solitaire or a diamond engagement ring for a gift without judging the quality. This is vital especially for diamond jewelry as the looks of this stone can be deceptive at times. The authenticity of a diamond is best judged on the basis of its cut, color, clarity and its weight. None of these factors alone should be considered. All these virtues put together adds brilliance and value to this stone. However, yellow diamonds and blue diamonds are not unnatural and so in US the color factor is judged in a standard alphabetical scale, designed by Gemological Institute of America.
Similarly while choosing gold jewelry, the karat measure is crucial as pure gold content is more in 18k gold jewelry than that in 14k. Various types of finish, added for contemporary look can result not only in high prices but also in reduced pure gold content. However, in comparison to its gold and diamond counterparts, silver jewelry is easier to judge from the surface level.
Apart from all these, proper knowledge about the right ways to care for precious jewelry is also needed to preserve and turn a simple gift to a legacy.