Great Indian Ads of recent times. Review on Ten Best Television Commercials

Ads are boring.  Ads interrupt great movies.  They are the manifestations of broadcaster’s greed – We can say a lot of things the annoyance in name of Ads.  Some 90% of them are indeed stupid.  It is quite hard to spot the creative spark of the genius in Ad companies.  But when they do they become a treat to watch.

A great Ad according to me should be funny.  Making you remember the product is not a criterion – Even stupid ads played again and again during prime time will make us remember the product.

Some of the best Ads now a days are listed below.  They appear in Random order of wit/relevance.

All of Hutch Ads – Whether it is to explain MMS or Roaming or Incoming calls free or Value Added Services, the best part in them is the simplicity of Ads.  The background music is so pleasant and unobtrusive.  Use of Cartoons makes it very decent, catchy and funny to an extent.

Amul Butter – Though the commercial is not on TV, the posters are just great.  The fun and creativity oozing by reflecting contemporary times, is just too much.  Their posters may be termed as traffic hazards as everyone will see the posters instead of the road for a fraction of a second at least and have a chuckle.  https://amul.com/hits.html

Cadbury Delite – The portrayal of the kid refusing to take milk is indeed very smart.  Kids in our households make a tantrum for drinking the milk.  Whether it is I am a big boy or Main billi hoon Kya(Am I a cat?) or Bechara Fail Hogaya(Poor guy failed) – Simply cute and eminently funny.  I don’t mind seeing that kid for any number of times.

Goodlass Nerolac– Why?  I don’t know, Somehow I liked it.  The commercial will feature the spontaneous display of happiness which is triggered with beating some rhythms in Goodlass tin.  Suddenly, the whole family rejoices and we see the celebration of togetherness and joyous display of happy times.  It might sound silly if I try to analyze but the ad touches the heart and not the head.

ICICI Prudential – The care on the kid is beautifully portrayed when our guy will place his hands on the seat so that the kid will brush its head on his hand rather than the metal.  The kid is unaware that somebody is protecting him and this message is very apt for their business and drives home the concept in a superb manner.

All of Raymonds Ads – The ad in which students of a school bid farewell for their teacher, its sequel when the boy(now grown up) meets the same teacher in a function and calls his friends – Touching scenes.  The one featuring a guy who dresses up in Raymond tries to get the approval from the child by showing off to a thrilled child.  They all capture the mood very well.  ‘Nice feeling fabric for a great man’ gets infused in your mind while watching those ads.

Sony Handycam – Life is worth a Handycam is their punch line and this is beautifully portrayed by projecting how a handycam captures the great moments of life From kid to graduation, marriage to his kid.  Beautiful picturisation.

NAB(National Association for Blind) – The person comes down the stairs and suddenly power fails and darkness everywhere.  While he is groping, a blind man will help him reach the door to go out.  This superb concept will make us empathize with people who are blind and also instilling a lot of self  Confidence in them.  After all they need understanding and not pity.

Milk Cooperative Society – Dhoodh hai wonderful pee sakthe hai roz glassful(Wonderful drink which you can drink a glassful daily).  That is a genuinely sincere and intelligent approach marketing milk as a fashion drink with lots of health benefits.  Catch tune in the song making the child in us dance when we are alone.

Brittania Treat Biscuit– This features Sachin Tendulkar and the kid therein is also cute.  This shows how each of us become a child when we play with them and how champions like Sachin will not take defeat lightly even if it is for a joke.  This is portrayed in a cute and gentle manner that arrogance is beautifully hidden and replaced with positive emotions.

Other Ads that are good and left out for the sake of brevity Cadbury’s dairy milk, Saint Gobain Glass, Ericsson mobile, Hit Mosquito repellent, Kelvinator fridge(Chote bache – Maa dhoodh), Hoodibaba …