Dec 28, 2002 07:49 PM
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(Updated Dec 28, 2002 07:52 PM)
There are very few things around that connect my granny, my parents and me and get us on one wavelength. I mean, the material things in the world that we inadvertently add to our cart of likes and separate them from the dislikes. The ones like love and affection go without saying. We differ in choice of music(obviously), books, viewing TV programs, eating habits.. ….. I could go on, but there are few things that bring us together. For instance when I have an argument with my parents, it is my granny and me who have the similar stand!
More importantly, I am referring to a magazine that has consistently, successfully retained the loyal readership of three generations in our family. Well, not only my family, but hundreds of other families as well, worldwide. I am speaking of the “Reader’s Digest” wow - what a magazine. Each edition can be treasured. The best part about the magazine is that it has something in it for everyone. It is definitely one of the things that the people of my granny’s generation, my parents’ and mine enjoy reading. Its slogan reads ”Stories about life, Advice about living”
You can read about film stars, singers or sportsmen in this magazine. No, no, not the usuals that the dailies and news desks cover, but the inside story of their lives.
Heartwarming real life stories of people from all round the world about relationships, money, rewards, rivalry, brevity and basically any which thing that life will face you with. Some stories are of people who have claimed name and fame and a few are of some unsung heroes, nevertheless, they are sure to touch your heart. They speak of love, fights and most of all tragedies and how people live through trying times. It is very emboldening and stays with you giving you strength in times of trouble.
The book's layout is petite and very luring. It has gained a classy reputation over the years. It stands for a substantial reading content.(just like the way we associate Cosmopolitan, Time and Playboy with certain concepts!)
It carries features on fighting stress, keeping slim, eating healthy, winning an argument, effective cooking methods, lifestyles, travelogue, money matters and relationships intermittently.
The regular features include
Have your say: letters to the editor. Bouquets and brickbats from readers.
Quotable Quotes: outstanding quotes that will assuredly move you and one out of four there will be relevant to you.
Word power:a test of vocabulary for each reader. 20 words with 4 options of meanings to pick from so you can gauge yourself. Some succor here for verbal glitches. The meanings are given as well, so one can rate and learn. The meaning is elucidated with a sentence for e.g.
Medical update, Well being: news, research and breakthroughs in the field of medicine. Positive health updates and nutritive articles.
All in a day’s work: anecdotes from different work places that will not deter from making you laugh or at least grin.
Life’s like that, Laughter humorous situations, that readers pitch in and share.
Virtual hilarity: hilarious happenings and mishaps on the World Wide Web.
Points to ponder: serious things to think about. Mind boggling and thought provoking ideas.
RD challenge: an activity for the readers.
The best part about this magazine is that it has something in it for a varied set of readers. Stories for the syrupy mushy kinds, news one can use, vocab enhancement pages, loan news, thought provoking articles and more than anything a sense of humour that makes you smile.
Every edition is different from the previous one. So you miss one, and you virtually miss nothing, but if you do pick one up, trust me, you gain more than you expect. A good companion that’ll surely keep you from ennui.
This venerate magazine has continued to retain my family&'s subscription for the past couple of years, how about yours?
This is priced Rs 39.50
It is a monthly magazine.
The editions we get are the ones of ‘Indian Reader’s digest’ that is published under the trademark of Reader’s digest Association.Inc., proprietor of the Reader’s digest trademark.
The editor: Ashok Mahadevan
Deputy Editor: Mohan Sivanand.
who are based in Mumbai along with the Indian circulation office. This edition is available in India and Nepal only.
Originally,
Reader’s digest Association.Inc (USA)
Editor in chief: Eric.W.Schrier