Soda Blues. Review on Pepsi Blue

A “berry” beautiful taste with a vivid blue color. When I think of the color blue, I think of a heavenly picture of peace and serenity. So, what does this have to do with Pepsi? Nothing really. The blue-hued, berry-flavored product has nothing to do with the symbolism of blue, other than the color of the liquid content in the bottle.

<Taste Test> Sure, I’ve tasted the product and find it to be a little different than what I expected. While it does not have a bad taste, it definitely does not generate a BOOM! BOOM! “cola fusion” effect.

<Market Strategy> According to Dave Burwick, Pepsi’s Senior Marketing Vice President, this product is aimed at the youth market in teen oriented places, and the Internet. To be honest, I think this type “cola fusion” will be very appealing to the younger generation. After all, there is a commercial showing green, pink, and blue butter. Can you imagine?

<Pepsi’s Trademark Color> The Pepsi Company is also planning (or has succeeded) in the trademark of the blue color for their product (Pepsi Blue). This is not unusual, MGM has its “lion’s roar,” MSN has its “butterfly,” then there is the coca-cola shaped bottle, not to mention the many trademark symbols of restaurants – McDonald’s, KFC, Burger King, Taco Bell, Dominoes Pizza, etc. So it definitely would not be a surprise if Pepsi trademark its blue color.

<Overall Rating> On a scale of 1-10, based on taste and color of the product, with 1 representing “Not Good at All” and 10 representing “Explosive Good Taste,” I would give the taste of this product at least a 4 rating. The color, I would give a 10 rating, reason being, blue is a very beautiful color. And the price of this product is very affordable.