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47%
2.42 

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MAGAZINE-A CLASS APART
Jun 10, 2003 02:45 PM 2060 Views
(Updated Jun 10, 2003 02:50 PM)

Quality of Journalism:

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CRITERIA:


Before I begin to write, right on the subject I would like to prepare a back-ground.


News are created every moment, and for that, you have News Channels.For leisurely reading, you have numerous News Papers.Then why the hell should you need something more to read?


REVIEW:


Let us try to answer this question. Many news are to be read and foegotten. A few are to be traced on tomorrow and the day after.For these, the news papers are more than adequate.


When you need to ANALYZE, say the trends in Reliance or the housing cost, or reslt of IAS exam, you need more data at your finger-tips and more authentic formulae to analyze. It is here, you need a magazine who will do it for you.


When you want to TAKE A DECISION, say how to save Income Tax, or to put your son/daughter to a medical/engineering college, you need a powerful source to tender you information and a trust-worthy mind to advice.


When you want to come to a CONCLUSION, say whether Bajpai's stand on Kashmir is correct, whether Nehru's policy on infra-structure development was right, you need expert's comment.


INDIA TO-DAY: With the above pro-logue, I would rate India To-day very high. It brings you opinion of none other than Nani Palkhiwala if it is a budget issue. It brings you Sir Garfield Sobers if it is a matter of cricket. It brings you Mrunalini Sarabhai if it a matter of dances.


THE ARTICLES: The articles published in India To-day are always on current issues and the issues of common interest.It quenches your thist and arouses new thirst! It improves your knowledge and makes you more confident about your views and probably decisions.


I remember having read a couple of years ago that time of liquid money is coming. Assets may prove less attractive and liquid money shall have increased importance. Don't you feel it is absolutely correct? In the times of beginning of globalization didn't it alarm you to think twice? And how accurate has it been proved?


SPAN: The span of subjects covered by India To-day is really impressive. Every one shall have some thing to read and probably read twice!


CONCLUSION: In the age of fast moving world, India To-day helps you to keep in pace with the time.


PRICE: For a mere 15 rupees,the India To-day is really very lucrative-''paisa vasool''


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