It is a great product. I am using this himalaya herbal toothpaste from last 7-8 months, it is very benefucial ayurvedic product from very trustworthy company. It is 100% vegetarian, mt guns become healthy and teeth becsme strong and white. No more bad breath is there. Ir does not contain any antioxidants. Gives minimum 12 hour protection and removes plaque also gelps prevent toothache and tooth decay. Its maintsined white and clean teeth. Price wise and packaging wise also the best. Thank yoy