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After 8500 "Close Shaves", this really takes the h
Sep 06, 2015 12:36 PM 10396 Views

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It was the ultimate marketing con! I went to buy a can of shave gel, but came back with a bundle pack of gel free with a Gillette Fusion razor. The appeal of the razor, rather, 'brand value', for me(I recollect a related post by Ross H) was high, reminding me that it had been an aspirational product I had gained(gain, or made to buy?). The razor was NOT what I had intended to buy! Smart advertising, gullible(willing) customer, did somebody say?


So I thought, why not get up close & personal with the new weapon & give the world a "chin-side" view of the show?


The major change from the ubiquitous Gillette Mach is the increase in number of blades from 3 to 5. Seeing the slick advertisement, I used to wonder what they were trying to sell me. After all, it was not clearing the runway for a fighter plane take off, where the minutest irritants had to go! Hair and there, nobody would mind a small relic from yesterday being left alone! But no, the Gillette man had to end up with cheeks that would turn a baby's bottom pink!


So with utter disdain, I inaugurated the pricey tool. After the experience, I must confess, it didn't disappoint. Even the underside of the jaw, a sure place to find relics until now, was as smooth as the above mentioned posterior.


The 5 blades didn't prove a problem to clean too, though the process seemed to spread the foam around than its predecessor did, during execution.


The tiny blade at the back, a new introduction, was adept at side burn trims, with accurate cuts, but safely housed to preclude accidental trimming of fingers.


So, for someone who has been through 8500 "close Shaves", from single to twin to triple blades, Gillette Fusion doesn't let down.


I realise they even have a power version. Does it drive, cook and give a head massage too, I wonder? What next, in a world with endless possibilities?


This is what the company says about the product.


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