Jun 15, 2002 05:04 PM
8744 Views
(Updated Jun 15, 2002 05:04 PM)
Well to start this review I would only say that by the time Parle ltd. had introduces Frooty I had drank it, because it was the first drink in Tetra pack in India (as far as I know), and over the years Frooty had not only maintained its quality but also had improved a lot, it is the best mango drink in Tetra pack, which you can have it freely at any place because it is available everywhere and you can carry it everywhere as it is mobile drink, Initially it was all synthetic, but now it has real mango pulp included in it, so it is good for mango lovers, and the marketing tactics are also of high calibre, remember Digen the virtual person created by them, for which everybody were very curious about who is Digen, and later on it was disclosed that it is just like that.
There are other Mango drinks also in the market, Real, Godrej, Maaza, Slice to name few, but all these brands have followed Frooty's footsteps, and eventhough of all this competition Frooty is still going strong.
Now to say about Frooty popularity, I would lay an example, My son (3 years old) only know Frooty, whatever drink in Tetra pack you give him he will only consider it as Frooty only, so whenever I took him to any shop he will just ask for Frooti, as he only knows that any drink in Tetra pack is Frooti only.