BI is the best in the business. Review on Business India

Business India is a comprehensive business news magazine .On one hand it provides lot of data for you to determine the trend and also provides analysis of data whenever required .It provides stories on old economy (Textiles, cement, minerals, banking, consumables, capital good) as well as new economy (Pharma, IT, Telecom, Media) and has wide coverage about careers of various business professionals and entrepreneurs.

Business world make a business story out of events. While BI reports events as and when they happen BW would wait till the events culminate into a story. It restricts itself to mostly new economy stories and new economy issues. It will be easy for reader to sail along since it assumes its reader not as business professional but as layman. It uses better paper, good colour and graphics and hence pleasant to read .The compact size helps the reader to finish the reading in one sitting where as BI looks like a huge book.

If you have more appetite for business news and want to bite it bit by bit when ever you have time BI would be better because BW will be finished in a single bite (a cover story and a of maximum of five good events will be covered).

If you don?t have very good appetite you can go for BW to get the bare minimum exposure to business news.

Business Today never looked to be positioning itself as provider of particular type of content. However you can buy it on the basis of cover story.