Possible Practical Magic. Review on AirTel 'Magic Hai to Mumkin Hai' commercial

When it rains in Chennai, you find mixed reactions among people.

''So this will solve half of the water problems''

''Damn it, should’ve rained after I’ve reached office, This would still solve the water problem''

''Oh, no, I'll be stuck in traffic, I buy water, why the heck should I care if this takes care of water problem''

When it rains in Chennai, owing to the badly managed drainage system, the roads become congested because water gets accumulated at the sides and no one in the right mind (except me) would dare to ride through the puddle of water up the knee level. If you are in Chennai, and it happens to rain, you see this huge stout guy zooming through the water, wearing shorts and T shirt, just say Hai to him ok, because that’s me. I am actually on my way to office, then I would remove the warm and dry set of clothes from a plastic water proof cover, go to the washroom and change and by the time my colleagues get to office, they are wet. Is that because I have Airtel Magic? I get a call on my mobile asking me to fix a problem. Magic has it that the problems cannot be fixed over the phone so me has got to rush to office to fix it myself. How I wish that ad was somewhat authentic, I would buy lot of recharge cards and work from home.

To describe this ad, Shah Rukh Khan tells Kareena Kapoor to close eyes and say the word Magic or say the magic word which ever is applicable and hey presto, it’s possible. And the heck yes it was. I only forgot that it was just an advertisement, and not just any ad, it’s an ad that features in my list of bad ads. Come to think of it, any ad that has Shah Rukh Khan in it was bad.

Coming to the analysis of this ad, what can I say? It was irrelevant, idiotic, preposterous an ad. Or was it simply Shah Rukh Khan. Air tel has a network that has its goods and bads and one overlaps the other. Consider this ad as one of the bad features. So according to the ad, if Magic can remove a road block and make Shah Rukh Khan appear out of no where, then let us try to apply magic in the following ways : -

1. Make India the number one in the world.

For this we have our own His Holiness Sri Sri Sri Doss. Please refer to the profile of the great person himself.

https://mouthshut.com/user/kgvdoss.html

2. Perhaps Magic can solve the water problem in Chennai and other water scarcity affected cities

3. Clear the biggest of traffic congestions so that Kareena Kapoor can go for shootings, and common people like me and you can reach office in time.

4. Make Shah Rukh Khan disappear forever so that we poor cine goers can be spared of brain tumor watching his flicks.

5. There is this girl in office whose desk is next to mine. She is a pain in the neck (actually pain in some other part of the body. Mentioning that would scandalize my image).. Perhaps I can say Magic mumkin hain and shut her mouth. Or keep her Mouth shut. Or perhaps I can say https://mouthshut.com while I hold the magic prepaid card.

And for desserts

So, what does this ad have? I thought this ad was made in a hurry because ShahRukh Khan was dying in Kal Ho na Ho, An ad that was made without the basic idea of what is needed to market. I liked the current Airtel ad anyways. But why did I review the Ad, which was featured on TV some eons ago. Well, I had this review ready to be posted but somehow it slipped my mind because I was I was between Jobs. On the whole, This was not so relevant to the product neither did it serve any public service message, neither could I say it was an ad par excellence.

Comments most welcome

Davieboy.