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Ernakulam INDIA
Poor Response to customer feedback Bhima Jeweller
Jul 13, 2015 12:35 PM 8187 Views

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I had forwarded  the below mail to Bhima on 27th Jan 2015


I am Sreejith S, Thottathil, Neriamangalam(around 70 KM from Your Showroom), I would like to express my feeling about the experience during yesterday's(26/1/2015) shopping at Bhima Cochin.


When our family is decided to purchase gold, mostly the same will be from either BHIMA Kochi or from BHIMA Thodupuzha. Last day we(Me. My wife, My Parents and My 1 1/2 old Kid) visited your  Showroom at kochi and started shopping at 12:30pm.


It was an exchange purchase, so I had given our old gold to the showroom and the employee given us a statement showing the weight of the gold and the rough deductions due to the  stone and dust. He said that there would be changes in deductions after removing the stone and dust.


After completing the shopping he took me to observe the removal of the stone and dust, then they showed us the weight after the removal of stone and dust that was(77.8 gram). The employee said me that they are reducing some weight for melting lose.


It was around 4'o clock and we all need to go back to our native place and my kid was crying. So I asked him the bill and I received Rs 4000 in cash.


Unfortunately When I Calculated the melting lose, I feel cheated! It is not only the matter of money. Please find the below calculations


Item Rate    Weight*       Melting Lose      % of Deduction     Lose in RS


Old Broad Bangl 2640     22.04     0.22 1% 580.8


Old Broad Bangl 2640     22.33     0.67 3% 1768.8


Old Bangles 2640 13.83     0.69 5% 1821.6


Old Bangles 2323 9.05 0.1 1% 232.3


Old Studs 2640 6.33       0.19 3% 501.6


Old Ring 2640 2.19 0.02 1% 52.8


Old Ring 1900 2.03 0.00 0.00 0 77.8 1.89 4957.9




  • After Removal of Stone/DUST




From the above table it can be observed that, Bhima cochin is charging upto 5% in the head of melting charges.


I felt bad about the following issues also


The rate difference in gold in the name of purity(Charged upto Rs 1900)


Charged up to 20% in the name of VA% for the ornaments purchased


My second mail on 4th Feb 2015


I would like to appreciate the entire marketing and customer management team to not attending my customer grievance. The image about your brand in me was as a customer focused company. But now I understood your focusing areas.


Reply from Bhima


Sir,


Do be patient. Your complaint has been forwarded to the appropriate regional office from where the necessary action will be initiated. Rest assured that you will be contacted by the Customer care team from Kochi shortly.


Thank you


G B Kiran


Bhima Jewellers


Calicut, Kannur & Sulthan Bather


My Third mail on 4th Feb 2015


Dear G B Kiran,


First of all I would like to inform you that, I am not yet received any cal/information from your company as you promised in the previous mail.


As a management teacher I belief that it is the duty of the customer to give feedback and the company has to respond promptly. I am sending these mail not for making any bad image to the company, if that is the case I can put it in social media for a hot discussion.


Here you are asked to wait patiently!


I would like to ask if you are faced similar kind of situation with your supplier, would you able to wait for a month to get a prompt reply


I did not received any reply from them after this mail


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